How to connect with or invite the sales reps assigned to your brands to sell more and quickly access their contact information.
March 20, 2023
Your Online Store has an updated feature: you can now more easily connect with your sales reps.
On a brand's home page, you can invite your sales rep to join you on the Shop Local platform. Your store can also edit or remove a sales rep assigned to a brand.
Connecting with your sales reps helps your store contact the right rep more quickly, sell more products, and work more efficiently.
It’s a formidable task, overseeing product development for all of Lenox’s flatware brands, which includes Lenox, Kate Spade, Oneida, Cambridge, Hampton Forge, Reed & Barton, and Gorham. Your tenures at Oneida and Bed Bath & Beyond, as the tabletop buyer, provide a solid foundation for this position.
Prior to Oneida, where I was senior product marketing manager when Lenox acquired us, I was at Bed Bath & Beyond for 12 years, most recently as the tabletop buyer. My whole ...
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Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. More than 67% of the brands surveyed by Bridge offer free shipping.
I'm giving you a $200 finder's fee when you refer a store.
When you refer a store, the store will receive $268. It will receive $100 towards a wholesale order with your brand and a $168 credit towards their registry service with us. (My company is paying the $100 wholesale order credit.)
This offer is good through May 1, 2023.
Summary: you give a store $268 and you get $200. (Bridge ...
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How to view key wholesale information for your brands to save time and avoid errors when processing orders.
February 23, 2023
Your Bridge Shop Local Store has a new feature: you can now more easily access a brand's wholesale information. This wholesale information helps your store more quickly and accurately process an order.
Your brand's Collection page now displays this information:
How to take a tour of important navigation features on your Shop Local site.
February 15, 2023
Your Online Store has a new feature: Using blue boxes, we have created a tour to guide you through the software's important navigation features. Taking this tour will help you save time and better utilize your software.
The tour explains these links:
Home Page
Dashboard
Activity
Your Orders
Wholesale
Your Inbox
Account Management
Syncing
Add
Display Mode
Your Profile
Please follow these steps to access the navigation tour:
How integrating a messaging service into our e-commerce platform can help us acquire new customers.
January 31, 2023
It takes a lot of people to build a bridge, but just two to tango. This applies to the analog world as well as the digital one. In the digital space, I'm using tango to refer to messaging between two people. I believe messaging is a service we can add to our offering to diversify how our company Shop Local grows.
Different Networks Require a Different Number of Users in a Group
Andrew Chen in The Cold Start Problem states that a key difference among network models is the required minimum ...
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How having the right defaults makes decisions easier for clients and helps them be more successful.
January 27, 2023
When you look at your driver’s license, it lists if you’re an organ donor. Twenty years ago, only 20% of people were donors, but today 80% are—thereby saving millions of lives. Did people become more kind? No, the question on the application was changed from opt-in to opt-out. People signing up for or renewing a license are now by default enlisted in organ donation. Lesson: the right default answer in medical care can save millions of lives. Similarly, the right defaults ...
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I'm giving you a $200 finder's fee when you refer a store.
When you refer a store, the store will receive $268. It will receive $100 towards a wholesale order with your brand and a $168 credit towards their registry service with us. (My company is paying the $100 wholesale order credit.)
Summary: you give a store $268 and you get $200. (Bridge covers the $468.)
How to view key wholesale information for your brands to save time and avoid errors when processing orders.
January 4, 2023
Your Bridge has a new feature: We've made it easier to access wholesale information for the products on your Bridge Store. Viewing an order's Details page displays wholesale information for products purchased by your customers.
Previously, when your store viewed a retail order's Details page the information displayed was limited to just details about the product’s brand.
With this update, the Order Details page includes:
In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects:
The acquisition effect
The engagement effect
The monetization effect
In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others. Bridge didn’t do ...
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Your Bridge has a new feature: We've made it easier to navigate to important pages on your Bridge account. Hovering over the user profile icon at the top of the page reveals a drop-down list with links leading to your business profile settings, retail orders you’ve received, wholesale orders you’ve placed, and products you’ve liked.
With this update, one can use the links in the user profile drop-down to get to the desired content more quickly.
More than 65% of brands surveyed by Bridge offer free shipping, while just 14% of indie stores do. Brands often charge just $118 to quality for free shipping, while stores charge $190 (a $72 difference). Where would you shop?
Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading ...
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I was happy to learn that our friends at Savannah Bee and Ivystone have expanded their relationship. Savannah Bee, a partner in our Bridge Product Syncing service, has expanded its representation with Ivystone, also a Bridge partner, to cover more sales regions. Ivystone will now cover the honey brand across the country, supplementing the brand with 85 sales reps. (Previously, Ivystone only represented the brand in the Northeast.)
When we talk about prices, there are two prices that are important:
The price that we charge clients.
The price our clients charge their customers.
We normally talk about the former, aka how our prices compare with other competitors, like Shopify or wholesale services like Faire.
Of increasing importance to us is what our retailers charge their customers. Walmart recently announced that it was taking brands to account and pressuring them to keep ...
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Google is often considered the first stop when searching for information. Looking for a product? You'll likely head to Amazon.com, where due to its 350m product listings, 25% of purchases reportedly start. Facebook will be your go-to for finding friends and family due to its 2b profiles of people. Airbnb lets you search 5.6m places to stay. These businesses are likely your choice because people want a massive selection when conducting a search. Many of the world's most ...
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We've added a new feature to your Bridge account: You can now easily see the retail pricing history of a product.
Before this update, a member would receive an email alert letting it know that a synced product’s retail price had changed. But, this price change history was not shown on the product's Details page.
Now, the Details page shows any recent change as well as past changes. This feature helps retailers and sales reps charge the accurate price. This update ...
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