Urban Source Led by Bill Volpi, the New York-based company represents many leading home goods manufacturers such as Victorinox Swiss Army, Rosenthal, and Paperproducts Design. "We're joining to help easily connect retailers and manufacturers," says Mr. Volpi.
Below is a New York Times article from this past weekend. The article shares how major retailers are dynamically customizing their promotions based upon past customer purchases. Luxury home goods retailers could likely customize their offerings in a similar fashion. The strategy is akin to how election marketing is done. If someone drives a Prius, then they are likely to be a Democrat. As such, Democratic candidates are marketed to that person. What ...
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