What Threads can teach us about leveraging our existing network when launching a new service.
July 22, 2023
Threads, a new Twitter-like service from Meta, the owner of Instagram, launched this month and almost immediately attracted 40m active daily users. The service’s growth has since stalled and now has just over 10m daily users, but that is still commendable. The Wall Street Journal shared that this impressive launch was largely possible because Meta used its built-in network of one billion Instagram users. This user base helped it overcome the “cold start” problem of acquiring ...
Read More
In her new book ‘Quit,' Annie Duke shares that the best poker players only play 25% of the hands they are dealt, whereas others play 50%. Ms. Duke talks with Stewart Butterfield, the founder of a few startups, most recently Slack (which is an acronym, which I didn’t know). Slack wouldn’t have been born if Mr. Butterfield didn’t drop a video game company to start Slack. Likewise for Twitter which was born out of the failed blogging company Odeo. Ms. Duke's lesson: winners ...
Read More
I've watched brands use social media to do an end-run around retailers. A recent article from RetailDive substantiates this. Excerpt:
"75% of social media users said they increased their purchases from brands they follow... A 2021 study from NPD found that 51% of survey respondents said they bought items thanks to content in their Facebook and Instagram feeds."
Translation: 75% of shoppers bought more from brands directly--which is bad for retailers. The article ...
Read More
I was happy to see Lexington Silver's website promoting Bridge. Alongside the logos for Facebook, Twitter, and Pinterest, the silver company displays the green 'B' Bridge logo. Thank you :)
Retailers know that Bridge offers the easiest online tools to help them sell more. For this reason, the distributor Vista Alegre, which is Portugal’s largest producer of porcelain products, promotes Bridge in its advertisements. Retailers using Bridge and reading Tableware Today will see the logo and know that the products shown are already available to sell via the store’s respective Bridge Store. If the retailer does not use Bridge yet, it may join the brand on Bridge for free.&...
Read More
Busch beer is having a bit of fun with the havoc Covid is wrecking. Busch's contest:
Busch is picking 250 winners to share how they are dealing with their canceled weddings.
Affected couples need to post a photo of themselves to Instagram or Twitter with an explanation of how they plan to celebrate given the circumstances, and use the hashtags #BuschWeddingGift and #Sweepstakes.
If youβre a long-time merchant, you probably never considered that youβd have to become a content creator. Here are several tools that make creating content easier than ever; not only do they help produce posts, in many cases they even supply the creative ideas.
Of all the available tools, Canva is the beast of content creation. I wrote about it in this column several years ago and still use it to create awesome social media posts for Facebook, Twitter, ...
Read More
March 30, 2018
March 30, 2018
As you likely have read in the New York Times or the Wall St. Journal, social media companies are under fire. Users are abandoning social media companies such as Facebook, Twitter, and Snap as if they were a ship on fire that has run aground. In the New York Times graphic, it depicts social media as a boat on fire--with a user escaping by row boat.
At some point along every wine drinkerβs arc of discovery, the time comes to invest in a set of glasses.
Choosing the right one may seem complicated, confusing and occasionally overwhelming. The process can be fraught with anxiety, as many different glass styles are available, and points of view clash on what is proper and necessary.
Facebook: Like my product Twitter: Read snippets about my product LinkedIn: Making products is one of my skills Pinterest: Pictures of my products Instagram: Vintage pics of my products Bridge: Sell my products YouTube: Watch this video about my products Yelp: Review my products
How do you connect with Fiskars' brands? Check out their cool postcard which we picked up at their showroom. To their postcard, we added the Bridge info. Nice offering here.
View Post
March 17, 2016
March 17, 2016
Can't believe that Twitter is 10 years old...jeeze, we can't believe Bridge is 8 years old! The main difference between Bridge and Twitter: Twitter is gonna lose $100 millions of investors' money. It's not profitable and may close. In contrast, Bridge is profitable and growing. Great news on the horizon for Bridge members. ;)
View Post
March 3, 2016
March 3, 2016
A special shout out to Kitchen2Table in Atlanta for this post.
New feature: you can now enter your Instagram and Pinterest accounts into Bridge.
The links to your Pinterest and Instagram will appear on your home page and on your customer service page.
You can enter your social media URLs on the Your Account Profile page.
Also, Bridge lets you enter your Facebook, Twitter, and Yelp accounts.
View Post
February 11, 2016
February 11, 2016
Twitter hasn't had much appeal for us here at Bridge. Do you tweet? Does it work for your business? Let us know. Today's Times reports that Twitter is having trouble.
View Post
May 19, 2015
May 19, 2015
In HFN magazine, we're happy to see Vista Alegre promoting Bridge. You can see the Bridge logo in both its advertisements for Vista Alegre and Casa Alegre. When vendors promote their Bridge, they're saying they're easy to work with: "Sell our stuff with one step."
Our logo appears next to Facebook, Pinterest, and Twitter's logos. While those are news tools, Bridge is a true sales tool. Bridge houses 10,000s of items and enables customers to purchase these items.
View Post