How restaurants, hotels, and tableware brands are using loyalty programs--and what indie stores can learn from this.
October 11, 2023
Perk-y
I recently read about a new loyalty program and wondered what we could learn from it. The founder of Eater and Resy, Ben Leventhal, has started Blackbird, a loyalty program service designed for indie restaurants, reports The New York Times (Read the article). Using the Blackbird app, a diner receives a perk for eating at a restaurant. The retailer sets tiers for which the user qualifies for the perk. For example, a restaurant, Nat’s on Bank in New York City, gives tier 1 customers ...
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Many brands are growing their DTC (D2C) channels, but a recent report by BMO Capital Markets suggests they may be a shooting themselves in the foot--which their retailers may be happy to hear. The report shares that wholesale is more profitable overall than selling direct.
A few things have enabled brands to grow their DTC aspirations:
Selling to customers via the brand's own e-commerce website.
Tracking customers using social media and ad networks (aka surveillance,