This past weekend on the way to Florida to visit my brothers, I read about Squarespace’s advertising history. (Read the article: https://www.nytimes.com/2022/02/13/business/how-did-squarespace-know-podcasts-would-get-this-big.html). In 2009, Anthony Casalena, the founder of Squarespace, paid $20,000 to advertise on a tech podcast. While that was a lot for a small, young company (Casalena had started his business just six years earlier in a dorm room in 2003), Casalena said the ...
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Bridge has added a new feature to help you more quickly boost your registry sales. Your Bridge now lets you track the software that registrants use for their event website. For example, a bride may use The Knot. When your store or the bride enters the software provider The Knot, your Bridge will tailor instructions to the registrant to add a link from The Knot leading back to your website.
Questions about how to how to add Bridge to your online business? Here is a quick PDF sharing 3 potential solutions.
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August 31, 2015
August 31, 2015
Brochure websites vs. E-commerce websites Squarespace & Wordpress vs. Bridge & Shopify
Carol Schroeder, a store owner who pens a nice blog about retail, reviews website design services in her post this week. Carol mostly covers 'brochure style' website design tools. Brochure sites are characterized by attractive pictures and often a lack of functionality. My hope here is to stress how different brochure websites are from online stores. It's also to share my view that brochure sites are good for ...
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May 14, 2015
May 14, 2015
How does a Main Street store open an online gift registry service?
I thought of this question after reading about a similar project in this week's Wall Street Journal. The writer Joanna Stern asked how someone can setup a new, informational website quickly. (Please find the WSJ article here.)
The writer picked Squarespace as her favorite. If I could, I'd like to ask the writer Ms. Stern to do the same test amongst online bridal registry store providers.
In under 30 minutes, a retailer can open ...
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