How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly. I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
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The Meissen porcelain brand and Adidas have teamed up to create a pair of iconic tennis shoes. Art meets the street. Stay tuned for pricing and availability.
Are sneakers for weddings a new trend? I just got an email from the shoe company Stuart Weitzman. In addition to all the high heels they have, now have these. It is hard to see, but there are pearls at the holes for the laces. Very festive, very cute.
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