This past weekend on the way to Florida to visit my brothers, I read about Squarespace’s advertising history. (Read the article: https://www.nytimes.com/2022/02/13/business/how-did-squarespace-know-podcasts-would-get-this-big.html). In 2009, Anthony Casalena, the founder of Squarespace, paid $20,000 to advertise on a tech podcast. While that was a lot for a small, young company (Casalena had started his business just six years earlier in a dorm room in 2003), Casalena said the ...
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December 11, 2017
December 11, 2017
Dayna Winter penned a nice column on Shopify about how indie retailers can succeed.
Her tips: 1. Get community/local gov't support.
2. Band together with other businesses.
3. Have an online store/presence.
4. Promote each other/pool resources.
5. Promote what separates you from the other choices/communities.