Today's New York Times suggests that smaller social networks may be growing at the expense of Facebook's catch-all approach. This explains why Facebook bought WhatsApp for $19 billion. Similar to WhatsApp, Bridge's Chalkboard helps businesses communicate with the parties that are important to them and skip Facebook's "crowded theater."
Excerpt:
Apple is not on Facebook, nor on Twitter or Pinterest. It's the world's #1 retailer. Which raises the question: do retailers need to be on these dedicated social networks or instead find a network like Bridge that melds retail with social media?
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