The Times covers how indie shops in Austin helped develop SoCo and now are being edged out by Hermès and Lululemon.
Excerpt:
“The story is always the same,” said Mr. Hodge, who owns the Big Top Candy Shop and Monkey See Monkey Do novelty shop. “The scrappy locals go into a run-down area, they take it over, they rebuild it into a destination area that’s attractive.”
But the quirky ambience on the grand avenue doesn’t last long, he ...
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Lululemon is adding a paid membership service called Studio that offers access to digital classes and gives discounts on in-person classes and apparel. The apparel company suggests it may also offer member-exclusive events.
Companies are often taking this approach: offer unlimited access to a digital service, bundle in discounts and other peripheral perks, and charge a flat monthly fee. (Lululemon is charging $39/month.)
Many in the retail industry are seeking to launch a paid ...
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Online sales account for 27% or Lululemonβs sales, reports todayβs WSJ. Considering that these are clothes, thatβs a lot. There was a day not too long ago when people said shoppers wouldnβt buy significant amounts of clothes online. 27% and growing shows that they were wrong.
And that 27% is very profitable. The brand didnβt have to pay expensive rent in, for example, Manhattan to process those orders.
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