How your brand can invite a store to sell your products
March 7, 2024
FOR BRANDS AND DISTRIBUTORS
Your Shop Local Store has a new feature: You can now invite your retailers to become authorized dealers for the brands you sell. This feature allows your business to invite new Shop Local retailers to sell your brand via our platform with the click of a button.
Example of this Feature
In the example shown, we see a search in the Masterbar by Casafina for the store "Custom Touches."
Clicking the store's name in the search results opens a
You can use a free PDF flyer to help your retailers more quickly sell what they just bought from you.
January 18, 2024
FOR BRANDS AND SALES REPS
Were you at the Dallas or Atlanta shows? If so, you want to help your stores sell what they just bought from you.
We have a solution to increase your post show re-orders:
As you know, your customers bought from you at the show.
They will return to their shop and be adrift about getting these products on to their website. That hurts your future re-orders.
Let's help them sell what they just bought. Why? This will help them re-order from you more quickly.
We're happy to see Vista Alegre, Bordallo Pinheiro, and Carmel Ceramica promote the Shop Local platform in Tableware Today's December/January 2024 issue.
In the advertisements, the brands displays our ShopLocal.org logo.
A brand shows the logo so that retailers know they can easily sell the products shown.
When a brand offers our Brand Syncing service, a retailer can instantly display the brand's entire product catalog online.
Today’s The Wall St. Journal shares a funny story about the importance of displaying product dimensions in e-commerce.
This article shows the value of a brand. If the teakettle in the article shown had a Le Creuset logo, we’d know it was regular size. Tip: Look for trusted brands when shopping online.
The article doesn’t touch on this, but this dimensions problem also relates to POS systems. There is a trend among retailers to output their ...
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How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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EMON MAASHO, CEO AND PRESIDENT OF ORREFORS, NORTH AMERICA, is representative of the exciting trajectory in this 125-year operation. The über-exec joined the New Wave Group in 2013, a time when Orrefors and Kosta Boda (OKB) were underperforming assets in the portfolio. "Our crystal brands are national treasures and a part of Swedish history," Maasho affirms. And he wanted a front row seat in their revitalization. Maasho was placed in charge of the new hotel and restaurant division ...
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Shop Local will give you $250.00 when you mention your Shop Local service in your price list or catalog or on your business card.
Why use this promotion?
Retailers will be buying your products at the summer shows. You can make it pain-free for them to get your product online in seconds using your Syncing service.
FACT: Syncing is the fastest and easiest way to get your products on your stores' websites.
Sell 18% more. Retailers report selling up to 18% more
We're happy to see four brands promote Bridge's Shop Local platform in Tableware Today's June/July 2023 issue.
The brands promoting Shop Local include:
Bordhallo Pinheiro
Carmel Ceramica
Mary Jurek
Vista Alegre
In the advertisement, the brand displays our ShopLocal.org logo.
A brand shows the logo so that retailers know they can easily sell the products shown. When a brand offers our Brand Syncing service, a retailer can instantly display the brand's entire product ...
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What Crocs can teach us about gaining new customers and keeping them happy.
May 15, 2023
About 15 years ago, I bought a pair of Crocs sandals in Myrtle Beach, SC. Not only were they hot pink, but the insole was traffic cone orange. My buddies hated them, but oddly others loved them. The sandals were affordable (maybe $20), comfortable, and a conversation starter.
According to last week’s The New York Times' profile on Crocs, I’m one of tens of millions of happy Crocs owners. This happiness is profitable:
I believe in what we do here at Bridge. That fervor manifests in me seeing our logo’s color all around me, including in last night’s Empire State Building lights. One day we hope to be the sponsor of that lighting ⚪️🟢⚪️🟢⚪️🟢🌃
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How to view more order details in your Order Status Update emails.
May 11, 2023
Your Shop Local Store has a new feature: we've launched a new format of your emails notifying you and customers of orders. The emails now include product pictures, brand logos, registrant pictures, various font enhancements, and more.
Previously, the email format was basic text (no pictures or logos).
In the example shown, we see an Order Status Update email to a customer from The Cook's Station, a kitchenware store in South Carolina. In the email, we see the store's logo along...
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How to easily view and edit your relationship with your brands.
April 18, 2023
Your Shop Local Store has an updated feature: We've made it easier to manage your relationship with a business and the brands it manages. Clicking on a brand's logo opens a modal where your store can view and edit its relationship with the brand.
Previously, your store could edit its relationship with a business but not easily edit its relationship with a brand.
Now, the updated modals allow your store to view and manage the relationship with a business and the brands it ...
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We're happy to see five brands promote Bridge Shop Local in Tableware Today's April/May 2023 issue.
The brands promoting Bridge Shop Local include:
Bordhallo Pinheiro
Carmel Ceramica
Mary Jurek
Pampa Bay
Vista Alegre
In the advertisement, the brand displays either Bridge’s ‘B’ or our ShopLocal.org logo.
A brand shows the logos so that retailers know they can easily sell the products shown. When a brand offers our Brand Syncing service, a retailer ...
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We're happy to see five brands promote Bridge Shop Local in Tableware Today's February/March 2023 issue.
The brands promoting Bridge Shop Local include:
Bordhallo Pinheiro
Carmel Ceramica
Mary Jurek
Pampa Bay
Vista Alegre
In the advertisement, the brand displays either Bridge’s ‘B’ or our ShopLocal.org logo.
A brand shows the logos so that retailers know they can easily sell the products shown. When a brand offers our Product Syncing service, a ...
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How having the right defaults makes decisions easier for clients and helps them be more successful.
January 27, 2023
When you look at your driver’s license, it lists if you’re an organ donor. Twenty years ago, only 20% of people were donors, but today 80% are—thereby saving millions of lives. Did people become more kind? No, the question on the application was changed from opt-in to opt-out. People signing up for or renewing a license are now by default enlisted in organ donation. Lesson: the right default answer in medical care can save millions of lives. Similarly, the right defaults ...
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While drinking Athletic, a non-alcoholic (fake!) beer, I noticed that its box proclaims that it gives back 2% to local trails. I love walking trails, and I thought: the next time I venture to have a sober night, I’ll pick up another box of Athletic. (Thanks, Athletic, for giving out $2.5m in trail grants.) Warby Parker gives a pair of eyeglasses for each pair bought (they've given 10m pairs!), while Bombas does this for socks. Bookshop.org gives a percent back to small ...
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We're happy to see three brands promote Bridge in Tableware Today's December/January 2023 issue.
The brands promoting Bridge include:
Bordhallo Pinheiro
Carmel Ceramica
Pampa Bay
In the advertisement, the brand displays either Bridge’s ‘B’ or Bridge's ShopLocal.org logo.
A brand shows the logo so that retailers know they can easily sell the products shown. When a brand subscribes to Bridge’s Product Syncing service, a retailer can instantly ...
Read More