TikTok and Amazon are battling in the retail space. TikTok wants to be a retailer, and Amazon wants to be more of an influencer platform. These two share the same goal: get users to share a product link, recommend the product, and get a cut of the sale, shares The Wall St. Journal.
This article and these companies speak to the power of affiliate marketing. One of Amazon’s long-standing secret growth weapons has been affiliate commissions, and influencers are a well-known ...
Read More
Announcing an evening soiree to launch our new Wedding & Gift Registry - Wednesday October 27th 4-6pm. We are inviting all those involved in the wedding industry - event planners, florists, caterers, and other industry influencers - to join us in our showroom to learn more about our exclusive access to the finest brands in entertaining and home decor. While enjoying champagne and light hors d'oeuvres, our guests will have the opportunity to chat with our interior design team and learn about ...
Read More
ModernRetail shares some insights about boosting traffic:
"About 26.8% of Amazon’s traffic comes from search engines ... while close to half — 43.8% — of Walmart’s web traffic comes from search. Boosting those numbers is a simple matter of boosting external links. Because most major search engines give significant weight to the number of referral links that drive people to a given page, one way for Amazon to ensure that its products rank highly in search results ...
Read More
January 8, 2020
January 8, 2020
Are brands bypassing stores? A new survey says 'yes' they are: 40% of Americans shopped directly from a brand in the past year, according a Diffussion survey.
Shoppers are choosing to bypass stores because the brands are undercutting them on prices, and offering faster and cheaper shipping.
How are brands getting in front of customers? Answer: Facebook and Instagram. A shopper visits a retailer's website for brand X, then Facebook puts a tracking pixel on the shopper, and then ...
Read More
June 16, 2019
June 16, 2019
Business lunch: how retail is changing :)
Old retail is 80% analog. This consists of: the physical store, staff, customer service training, etc. What you’d expect walking into a Saks or Macy's. And it's about 20% tech: computers, cash registers (POS systems), mobile shopping, Google ranking, apps, hiring social influencers, Instagram, etc.
Today, the retailers that are well positioned, growing, and 'hot' carry the opposite equation: they're 20% analog and 80% tech.
Shopify, a fellow e-commerce platform, has a blog that shares business tips. Braveen Kumar recently shared some tips about getting traffic in the first 30 days of setting up a website, including:
1. Email your friends and family a discount/coupon. But note: don't spam people. Only send high-quality, unique content, and send it sparingly.
2. List your URL everywhere.
3. Join online communities/groups to share your business story.
David Hernandez shares some marketing tips in this week's HFN, including using influencers, reviews, and SEO. I'd add that David didn't mention an important feature: choice. Choice, also know as selection or inventory, is a major underlying factor for all other marketing tools. If there is no selection or a lack of online, then no matter how good ur marketing is--a customer can't buy online because the item does NOT exist online. Fundamentally your store has to have all items online in order to...
Read More
June 10, 2017
June 10, 2017
Where do your advertising dollars go furthest? Today's WSJ notes that fashion companies are investing in online advertising--in particular with social media "influencers," and cutting print.
View Post
April 17, 2017
April 17, 2017
Wonder how important social media is to your store? Amazon just launched a program to boost its presence via social media. Our advice: get as much social media traction as you can to combat Amazon.