Imagine helping your brands sell direct and bypass you? Thatβs what Nordstrom is faced with doing as it gets beat up by Amazon and online sellers. As the Nordstrom CEO, think about the dire straits youβd have to be in to approve this. But since most retailers didnβt plan 20 years ago for the internet tsunami, theyβre stuck playing package boy for Wall St. darling Amazon.
I agree that itβs great to get customers in the storeβI just wish it wasnβt under these terms. Itβs like saying you enjoy ...
Read More