What the retail industry can learn from Google and Amazon teaming up on technology standards.
September 19, 2023
Google, Amazon, and an array of home appliance companies are teaming up to make it easier for you to dim your home’s lights and lock your front doors. They are adopting a standard called Matter that allows devices to communicate and work together, shares The Wall St. Journal. This allows a giant like Amazon, creator of Alexa devices and Ring doorbells, and Tuo, a small home device tech creator, to use the same platform yet keep their internal, proprietary code base. This standard is like a...
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How competitive techniques can help lure clients and grow a network.
September 10, 2023
Andrew Chen shares in 'The Cold Start Problem' that many times, networks are competing in a zero-sum game. One network gets a customer to join their network and thereby not participate in another. For example, when a driver used Lyft instead of Uber, Uber, which Chen helped, lost. And it lost in two regards: Uber lost the revenue from the lost ride, and Lyft gained the revenue. Chen’s team was tasked with getting drivers to use all their time driving for Uber and thereby unraveling Lyft&...
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NEW YORK, NY, Sept. 06, 2023 – Shop Local, an e-commerce platform, reported that it's helping indie stores rank on page one of Google in 64% of states for wedding gift purchases. The findings are based on a recent study that Shop Local conducted regarding wedding registry purchasing.
Study Findings:
For 32 state searches, Shop Local Stores appeared on page one of Google. This represents 64% of all states. When just calculating the states in which Shop Local has
How limited resources can motivate teams to accomplish goals and breed solutions.
September 3, 2023
India last month joined three other countries in the exclusive club that has put a craft on the moon. What’s unique about India’s accomplishment is that it did this at a fraction of what the U.S. spends on space exploration, shares Ben Cohen in The Wall St. Journal. While the U.S.’s NASA program has a $24b budget, India’s ISRO (Indian Space Research Organisation) budget is just $1.3b. India, which started its space program in 1963, is able to do more with less because of ...
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A retail client recently decided they'd like to delete some past wedding registries to "save money." This raises the question, "Does deleting old registries save money?" We assessed the question and found that deleting old registries likely doesn’t save a retailer money. The reason is that it costs more to replicate our automated marketing efforts with more costly manual efforts.
How to quickly find and navigate to popular registry-related services.
August 28, 2023
Your Shop Local Store has a new feature: We've made it easier to access important registry-related services and content. This feature reduces the number of clicks needed to perform actions and access pages.
In the Master Bar of your Store, there is now a Registry icon. This icon’s drop-down includes many of the popular registry-related services your business likely uses. Previously, you would need to visit the Management Home page to view many of these links.
How to update your brands' wholesale terms by adding an opening order.
August 24, 2023
Your Shop Local Store has a new feature: A brand can now add an opening order amount to its Wholesale Terms.
In the example shown, we see the Wholesale Terms section for Juliska. In this section, Juliska can update the opening order amounts for both of the brands it distributes. These amounts will be shown to retailers that wish to add Juliska or Capucine de Wulf to their accounts.
If you are a brand, please follow these steps to add your opening order amount:
How to quickly view information about the sales reps assigned for your brands.
August 8, 2023
Your Shop Local Store has an updated feature: You can now easily view and manage your sales reps.
The 'My Sales Rep' page allows you to quickly view information about the sales reps assigned for the brands sold by your store. On this page, your store can view contact information for your sales reps. Your store can also edit a sales rep assigned to a brand.
In the example shown, we see the 'My Sales Rep' page for B.C. Clark, a tabletop and jewelry store in Oklahoma.
How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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How to find fulfillment details for your brands to accurately process and fulfill orders.
July 27, 2023
Your Shop Local Store has a new feature: you can now more easily access a brand's fulfillment details. The information helps your store more quickly and accurately process and fulfill an order.
Your Order Details page and a brand's Collections page now display fulfillment details for a Syncing brand. The information listed in the 'Fulfillment Details' modal may include:
Many of our graphics start as sketches. In this example, I drew a sketch of what we need to show brands and sales reps. We need to communicate visually that their showroom products need to be displayed on their retailer’s website.
I started with a sketch on a Times newspaper page, and then reproduced that in Apple’s Pages program. Pages is a bare-bones program that can help one make visual diagrams. (Photoshop is my preferred program for visual projects.)
How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly. I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
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How to access your built-in marketing tools via the Marketing Manager page.
July 12, 2023
Your Shop Local Store has a new feature: We've made it easier to view and manage your marketing tools. Your account includes several built-in tools and programs, which can now be quickly accessed through the new Marketing Manager page.
The Marketing Manager page displays the following promotions in a table:
Offer Free Shipping.
Display a "Thank you for shopping local" banner on the checkout pages.