How to quickly browse a brand's collections and departments in an expanded view.
April 24, 2024
Your Shop Local Store has a new feature: We made it easier to view and browse through all of a brand's collections and departments. The Collections page now shows a navigation menu on the left side of the page with a brand's collections and departments.
Previously, one could only click on "Collections" or "Departments" in the main navigation to view all collections and departments a brand offers. With this update, one can quickly view all collections and departments on one...
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Designer Don Estabrooks just may have the most compelling flatware portfolio ever. The longtime Towle Silversmiths designer joined the company in the mid-’60s and has created hundreds of flatware patterns in an almost six-decade (and counting) tenure.
Perhaps his greatest achievement is Wave, which debuted in 2004 to rousing fanfare and has been at the top of the charts ever since. Chris Wile, another longstanding staffer (33 years), is president of Lifetime Brands/Metals (which owns ...
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Discover with us the women and men behind Baccarat’s creations.
« From the moment I arrived at Baccarat, I was astounded by the glassmakers blowing into their rods, I wondered how they could shape pieces with such regularity! I have always wanted to work in design and project management, so Baccarat gives me the chance to combine these two facets daily! Beyond understanding the needs of our customers and the marketing department, I pay attention to every detail throughout the...
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How to view popular gifts to add them to a registry.
October 4, 2023
Your Shop Local Store has a new feature: We've made it easier for gift registrants to view and add gifts to their wedding registry. There is now a new "Add Gifts" page that showcases popular gifts that a registrant may wish to add to their registry.
The Add Gifts page is tailored to the registry type. For example, the Add Gifts page for a wedding registry displays the following content:
The sale you can't miss runs from April 1 through April 11. From floor to ceiling, once-a-year savings: 20% off over a thousand items! The Home Sweet Home Sale Event includes ALL Furniture, Lighting, & Rugs and also selected other Decor. Sale begins this Saturday. Stop in at either store to place your order.
How having the right defaults makes decisions easier for clients and helps them be more successful.
January 27, 2023
When you look at your driver’s license, it lists if you’re an organ donor. Twenty years ago, only 20% of people were donors, but today 80% are—thereby saving millions of lives. Did people become more kind? No, the question on the application was changed from opt-in to opt-out. People signing up for or renewing a license are now by default enlisted in organ donation. Lesson: the right default answer in medical care can save millions of lives. Similarly, the right defaults ...
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Glassworks can help you get ready for those picnics, parties, and gatherings. We have serving pieces, alfresco melamine dinnerware, and red, white, & blue decor. Pictured: MacKenzie-Childs Royal Check items. Stop at the Shadyside store to see the full gambit of options. Have a Happy 4th of July!
There are approximately 40 online e-commerce providers. These software providers help other businesses sell online by offering them the ability to run an online store. These providers include Bridge as well as Shopify, Magento, Big Commerce, BigCartel, Square, and Weebly. Does Bridge offer a different (better?) experience than these other platforms? We believe the answer is yes. We also think our 960 retail clients agree: 99.7% of our retailers retain our service each month.
In the book Great by Choice, Jim Collins posits that processes are key to an organization's success. As an example, he cites John Wooden, the NCAA championship-winning UCLA basketball coach, who trained athletes on processes that included everything from shooting to tying one’s shoelaces. In practicing, a player may perfect their shoelace tying and do thousands of repetitive free-throw shots. When we watch a game from the nosebleed seats like me (...what can I say, I’m ...
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I came across this 2012 HFN article about Bridge. In 2012, we had 40 stores using our e-commerce software. Today, we have more than 740. Thank you for helping us grow 18x in the last nine years :)
We’re pleased to see William-Wayne & Co. featured in the article. This NYC retail heirloom has been a client since 2001–before we even started Bridge or the Smart Products marketing service. They’re still a client today. Thank you William-Wayne & Co. for trusting with...
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Online selection is very important. This leads one to ask: from how many dining and entertaining brands can your customers shop? How many bedding brands?
Your Bridge now quickly tells you and your customers this information. Please:
Visit your Designers page.
Look to the right of the department name. You will see a dynamic brand count. e.g. "Decorating & Accessories: 44 Brands"
At the top of the page, your Bridge displays the total numbers of brands ...
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Glassworks is reopening our store locations on May 15th. The stores will be cleaned and sanitized every day. We will be practicing social distancing and wearing masks so you must also. For a private shopping appointment, please email us or call 412-915-1803.
Kicking things off, we have a promotion for MacKenzie-Childs. From May 18th - 31st, purchase $275.00 worth of MacKenzie-Childs at Glassworks and receive a free gift of a Royal Check Baguette Dish (an $88 value).
If ordering on our website,...
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What the article doesn’t share is: the state of ...
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March 5, 2020
March 5, 2020
New Nambe' Serveware At Glassworks!
Nambe' is back in stock at Glassworks! Stop in at our Shadyside store to find beautiful salad bowls, serving dishes, trays, platters, barware, and more. Nambe' serveware are the perfect pieces to entertain in style.
Glassworks offers free gift wrapping!
Over the last decade, being a cheapskate when it comes to tech spending was just a dire decision. Bed Bath & Beyond, which didnβt even spend money on Post-It Notes, underfunded its website and tech departments. And now itβs way behind competitors and spending heavily to stay alive.
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Your Bridge 2.0 update is complete. Your site now offers a smoother, cleaner experience for customers--and you.
Your upgrade to 2.0 software is free and automatic--you do not need to take any steps. This free upgrade is especially valuable because a new retail website costs $11,000 - $29,000 on average to setup. (Source: Atlantic Business Technologies.)
1. You will wish to learn what is new in 2.0.
I will be sharing a video about what is new in Bridge 2.0.
Today is Cyber Monday: that means that customers are expecting deals from you :) There is a new Cyber Monday department in the departments area.
Below are the steps to place an item in your Cyber Monday gift department:
1. Add the item to your online store. Note: an item must exist in your online store to add it to the Cyber department. 2. Edit the item. 3. You will be updating the departments that the item is in. When you place an item in the Cyber Monday department, you are placing it in two ...
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March 21, 2015
March 21, 2015
New feature: your Bridge Store now has a Departments page. Click on the word "Departments" in your horizontal navigation. You now get a quick overview of all the departments that you offer.
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