When I was speaking with the team this week, I mentioned author Dan Roam’s strategy for convincing people to change their ways. He suggested leading with data (i.e. facts), which leads to a change in one’s thinking and beliefs, which will then change one’s actions—aka they will change their website to use Bridge.
Yet, we can’t "lead" with too many facts, because as the authors of the book Rethink point out, that is like ...
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What's new in Bridge 2.0? Many things. For starters, your news is much more prominent in 2.0. Your Bridge account's home page shows news first and foremost.
What do you need to do? Add news to your Bridge account today.
Benefits to you: 1. Posting news is a free way to promote your products to 1,000s of shoppers. 2. Increase your Google ranking for free. Google ranks sites with current news higher.
Note: your products will look less desirable if old news ...
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January 9, 2019
January 9, 2019
Today at Beatriz Ball weβll be coaching stores on how to grow their online sales. Hereβs our cheat sheet :)
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February 17, 2016
February 17, 2016
Dear Retailers,
My name is Diane Seidle I have been hired by Jason Solarek of Bridge Catalog to help you make the most of Bridge's services. I am former product distributor, sales rep, retail sales person and former Madison Avenue marketing guru. I write the column in Tableware Today called Selling the Table, about digital marketing. But enough about me. What is it that you need?
It is my mission to see your sales improve in 2016 by utilizing the Bridge services available to you. First, I am going...
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May 22, 2015
May 22, 2015
Instructors Kelly Campbell Nicely has over 20 years of experience in the wine industry that includes teaching and selling wine. During her tenure with B&T distributing she shared with restaurant staff her knowledge, helping them to appreciate and sell wine. Over the past 20 years, she has taught wine tasting with chef Gary Nicely at the Glass Bazaar as well as hosting numerous wine dinners at local restaurants including Naples Italian Restaurant. Her extensive travels to major wine making ...
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