How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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Seaside getaway!
Thanks to the scents of sea salt and wild flowers, feel the sea spray as if you were there with Baobab's Betany and Anosy scented candles.
Top: the ocean scented Betany candle is named for a little fishing village in the south west of the island of Madagascar. The patterned candle holder of this sea salt scented candle has been hand-crocheted in raffia, with blue and turquoise fish motifs. This perfumed, amber candle will transport the freshness of sea spray to your home.
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In the movie Good Will Hunting, Matt Damon, who plays a handsome MIT janitor moonlighting as a math savant (can one say, “Hollywood career vehicle”?), woos a young lady (played by the actress Minnie Driver) by outmaneuvering a few competing, obnoxious cads. When Damon’s character gets the girl's telephone number, he proudly shows it to the other guys and boasts, with his South Boston access, “How 'bout ‘dem apples?” I imagine Tim Cook imitating this...
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We're pleased to see Bridge promoted in two new Tableware Today print advertisements. Vista Alegre, producer of Claudia Schiffer's product line, promotes its Bridge service by displaying the Bridge 'B' logo in the lower right over Ms. Schiffer's yellow dress. Bordallo Pinheiro, a brand made and distributed by Vista Alegre, also displays the 'B' logo. (Nice peacock in the background!)
In the the December/January issue of Tableware Today, keep an eye out for the 'B' in the lower edge of the page. Three brands include the Bridge logo in their ads:
Retailers know that Bridge offers the easiest online tools to help them sell more. For this reason, the distributor Vista Alegre, which is Portugal’s largest producer of porcelain products, promotes Bridge in its advertisements. Retailers using Bridge and reading Tableware Today will see the logo and know that the products shown are already available to sell via the store’s respective Bridge Store. If the retailer does not use Bridge yet, it may join the brand on Bridge for free.&...
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Good news: Bridge will pay10% of your advertising costs.
For example, if you pay $1,000 for a Tableware Today ad, we’ll give you $100. If you pay $2,000, we’ll give you $200.
Benefits:
+ Save money. Make your advertising budget go further.
+ Sell more. When retailers join you on Bridge, they report selling 13% more product.
+ Show more of your product on your retailers' websites.
Shown here are two examples:
+ Waterford print ad in Tableware Today.
+ ...
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April 1, 2019
April 1, 2019
Customers love Badash’s fun drinkware and home decorating accessories. And since Badash is a Smart Brand partner, its products are easy to sell.
Shown here is Badash’s most recent ad in Tableware Today.
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October 1, 2018
October 1, 2018
Vista Alegre, which makes some killer designs, will be showing at the NY Tabletop show next week. We liked their Tableware Today ad inviting retailers to join them on Bridge—a smart way to grow one’s business network.
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May 20, 2016
May 20, 2016
Waterford's ad in this month's Tabelware Today shows off some beautiful vases---and offers a new feature in the ad. Want to easily sell the items shown? The ad encourages you to join Waterford on Bridge for free.
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