Do you love a great deal on a t-shirt or TV? Sure, we all do. Yet, sometimes when we shop, the lower the price we pay, the less we pay: people. People that make the goods (factory workers) and people that sell the goods (aka indie store owners) are the victims in the discount-pricing rush.
Today’s Times shares that making a bathing suit in Sir Lanka costs about $4 per unit while in Portugal it may cost $16. In NYC, the minimum wage is $15/hour—making production in NYC ...
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We’ve chatted about the importance of checklists. Checklists can be checklists literally as well as figuratively (i.e. software). Checklists help us order our thoughts and actions. Yet, the last step on each checklist should be: removing as many checklist steps as possible. This ironic strategy is necessary because steps inherently are friction, and friction is our enemy. We want to help our clients avoid the drag of clicks and thinking.
In the past, we’ve used spin classes and gyms as inspiration for Bridge. We see them as metaphors for helping retail business owners. The founders of SoulCycle, Elizabeth Cutler and Julie Rice, must have been eavesdropping on us: they are expanding their spinning approach to another sphere. The Times reports they have started Peoplehood, a business that seeks to help people via self-help (group-help?) sessions. It’s SoulCycle for the soul&...
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Bridge has added a new feature to your retail shop. At the top of your Bridge Store, there is now a banner that promotes shopping local. This banner quickly conveys that buying from your Store helps your store and your community.
The text says, "Thank you for supporting your local shop & people in your community."
Introduction banners like this are important. We see them on a variety of sites, including on Bookshop.org and Faire.com. (Read more about the ...
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142 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge.
Bonus: Join us on Bridge by next Friday, May 6th, and Skyros Designs will give you a $200 shopping credit with us.
Retailers that use Bridge report selling 18% more. In fact, our best ...
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We are pleased to participate in a promotion with Casafina Living. Please find the letter that Matt Hullfish, National Sales Director, shared with his retailers below.
Thank you,
Jason
..............
Dear Friends and Family of Casafina,
272 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge.
...
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Bridge welcomes D’Argenta to our Product Syncing service.
D’Argenta features an assortment of home décor from luxury to everyday products that are hand-made by artisans in Mexico. Each unique piece will dazzle your guests and make your home an art museum. Crafted of precious metals, silver, gold, and copper, each piece compliments every room, every season, and every day.
D’Argenta now shares 462 products in 5 collections via Bridge. Please view their synced ...
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A special thank you to Jars for showcasing its new products last night at Eleven Madison Park. Jars, a French company founded in 1857, invited interior designers and hospitality leaders to experience its new lines. Eleven Madison Park, one of New York’s premier restaurants and led by Chef Daniel Humm, uses Jars.
Goldsmith Cardel, a premium retailer in Ohio, shared with us this picture of its Bridge QR code in its window. When a customer scans this with their mobile phone, it will take them directly to Goldsmith Cardel’s Bridge Store home page. This saves the customer many steps, including: Googling the store, sorting through the results, and selecting the right result.
Bridges gives each retailer free QR codes for its important pages. You are invited to find these codes on your ...
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We've added a new feature to your Bridge: customers and staff can now more quickly access your Bridge.
We've given you QR codes that point to your important pages.
Over the last two years, QR codes have grown in popularity. QR codes are a quick way to access websites--especially sub pages of a website.
Without QR codes, customers and staff have to Google your website. Then, once they find it, they have to navigate to the correct page, such as the registry home page or the reviews
An article in today’s Times cites the high cost of acquiring customers, which ranges from $100 to $800. Excerpt:
“Estimates of an often-cited retail metric known as customer acquisition costs range from $100 to more than $800 per customer, said Daniel McCarthy, a professor at Emory University’s Goizueta School of Business, who has done extensive research in the field.”
Physical retail is one of the most expensive ways to acquire customers. An online ...
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Jeff Lawson, CEO of Twilio, a software company valued at $28 billion, was recently interviewed in the Wall St. Journal. When he shared who his advisors are, I was surprised to see Danny Meyer, the restaurant kingpin who owns Shake Shack (another publicly-traded company). Mr. Lawson read Mr. Meyer’s book “Setting the Table” and was impressed to learn about the difference between service and hospitality. Service is the delivery of the technical aspects of ...
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Our job at Bridge is fighting for indie stores. A key indicator of our success is when we give your store more online orders. An important step in giving you more orders is: giving you more products online.
Good news: you have the Product Pass. This grants your business the power to sync with unlimited Product Syncing brands for free. This is the best way to fill your website with products.
Benefits:
The Pass allows you to sync with unlimited brands.
Businesses like Walmart, Disney, and Discovery are bundling services and adding the “+” suffix to denote them (e.g. Disney+, Discovery+, W+, etc.). In a recent article in RetailDive, we learn that Walmart is giving its customers free, six-month trial Spotify accounts. I think W+ bundling services is smart. Last week, I compared running a gym to offering software. I spoke about bundling services with things that people like to increase their usage, such as work ...
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