How a store owner can replace labor-wasting website maintenance with a free car
April 5, 2024
The new 2024 Model 3 Tesla is here and a store owner can get it for free. All they have to do: replace their labor-wasting website maintenance with our Syncing service. A store owner saves more than $400 (the average cost of a Tesla lease) each month and make their customers happier.
How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly. I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
Read More
How we can bring clients together to build a larger network.
February 4, 2023
Economist Bent Flyvbjerg encourages us to find our “Lego” in his new book “How Big Things Get Done.” Mr. Flyvbjerg, whose new book is reviewed by Ben Cohen in this week’s The Wall Street Journal, says that most large projects that are completed successfully use a modular approach. Excerpt from The Wall Street Journal:
“That’s the question every project leader should ask: What is the small thing we can assemble in large numbers into a big ...
Read More
Last week, we talked about the power of advertising and how Dietrich Mateschitz, the co-founder of Red Bull, wielded it by sponsoring Mini Coopers, fringe sporting events, and Formula 1 races. Advertising makes a statement and helps people change their minds—specifically to make a purchase. There are people who do similar things in order to change society. We often call them activists. Activists and advertisers possess a similar skill set. In 1950, Ian Hamilton stole a stone slap ...
Read More
You’ve likely had a vodka-Red Bull cocktail in your lifetime, which was followed by a hangover for you—but helped drink co-founder Dietrich Mateschitz amass a $20b fortune. Mateschitz, who passed away last week at the age of 78, discovered the drink in the 1980s in Thailand and built it into a global brand. He promoted Red Bull, whose name is a translation of the drink’s Thai name "Krating Daeng,” via a variety of clever marketing initiatives. In the early 2000s, I ...
Read More
In the early 2000s, the board game Cranium became a hit. The game combined elements of Scrabble and Pictionary with the goal of helping more people enjoy playing a game. Richard Tait, who created Cranium and sold it to Hasbro in 2008 for $77.5m, passed away in July. Like Mr. Tait, I had been a paperboy, but he went beyond what I ever offered: he came up with a new service that sold breakfast sandwiches along his newspaper route. He increased profits and made customers happier. ...
Read More
I don’t own a car, yet I have a strange desire to read Dan Neil's car column each weekend in The Wall St. Journal. Why would someone who doesn’t own a car, won’t be buying one soon, and hasn’t owned one in 25 years read a car column? It's a mix of enjoying the design and technology of automobiles, wanting to know what Dwayne Johnson may be buying next, loving Dan’s witty writing style, and, confession, simply being 13-years old at heart. Cars are ...
Read More
While watching Salvage Kings, a Hulu TV show about a Canadian salvage company, I learned that the Nash automobile company’s 1920s slogan was "Give the customer more than he has paid for.” From Wikipedia, I learned the cars lived up to their slogan:
“Innovations included a straight-eight engine with overhead valves, twin spark plugs, and nine crankshaft bearings in 1930....A long-time proponent of automotive safety, Nash was among the early mid- and low-priced cars ...
Read More
This is our 'Save Local' seal. Save Local has a double meaning: one can save money by shopping locally and they can support local businesses.
Shopping online may result in shipping charges. When shopping local, one can skip the shipping charges--and receive the item instantly.
A hallmark of indie stores is that they are often in walkable areas. For this reason, the sticker has a shoe and a bicycle. When one shops at big box stores, one often doesn't walk. They drive. Similarly,...
Read More
Barcodes, first introduced in the 1960s, have come to symbolize shopping. Bridge, which helps unite the retail industry and make shopping easier, sought to pay tribute to the mighty little barcode. We transformed our logo into a barcode-like tribute.
I didn't know that an early use for barcodes was: railroad cars. The barcode would convey the car's owner and contents. Learn more: https://en.wikipedia.org/wiki/Barcode
The health of our communities and even ourselves may depend on whether indie stores like Powell's succeeds.
Powell's Books, one of the nation's largest and best-known book retailers, has stopped selling on Amazon after 20+ years, shares RetailDive. The store cited how bad Amazon is long-term for itself and communities. The store realized it was sharpening its executioner’s sword, as Scott Galloway has said ruefully.
I found this quote from the owner insightful:...
Read More
I’m writing to sadly share that my dad Don Solarek passed away last week. He was quiet, thoughtful, and would gladly walk in New York City from the Battery to Harlem.
Don always had time to chat with me, share a story, give a lesson, and encourage me. He helped me with my paper route at 6 am when it was 3º in Rochester. He came to every high school cross country race and wrestling match—which were often held around 3:30 pm. Likely not ...
Read More
October 2, 2019
October 2, 2019
Should your store offer financing to customers? Today’s WSJ suggests the answer is “yes” based upon the automobile industry making more on financing than the car sales themselves.
View Post
Monday, July 15, 2019
Location: Walnut St. in Shadyside.
Preview The Sidewalk Sale At Glassworks During The Walnut St. Car Show!
On Monday, July 15 from 5-9 PM, 135 rare, classic, and exotic cars will be on hand at the Walnut St. Invitational Car Show. This popular, long running show features some of the region’s finest and most unique vehicles as a preview to the Pittsburgh Vintage Grand Prix International Car Show that takes place a few days later. Glassworks, along with many Shadyside stores will offer extended hours until 8pm, and also sweet treats...
Read More
Preview The Sidewalk Sale At Cheeks During The Walnut St. Car Show!
On Monday, July 15 from 5-9 PM, 135 rare, classic, and exotic cars will be on hand at the Walnut St. Invitational Car Show. This popular, long running show features some of the region’s finest and most unique vehicles as a preview to the Pittsburgh Vintage Grand Prix International Car Show that takes place a few days later. Cheeks, along with many Shadyside stores will offer extended hours until 8pm, and also sweet treats and ...
Read More
July 7, 2019
July 7, 2019
A new collection, handmade in North Carolina! Such fun designs and so light to wear!
View Post