During this holiday season, does one want to tell their family and friends that they sell knock offs--or that they help Main Street? I'd vote for the latter. Yet, a new service is trying to sell knock offs and eat in to retailers' lunches.
For the last few years, retailers have been having a hard time of it: they are increasingly circumvented by the brands. With the advent of the e-commerce websites and social media, brands are pitching their wares directly to consumers and ...
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Retailers have had a difficult time in recent years, as brands have increasingly circumvented them. With the advent of e-commerce websites and social media, brands are pitching their wares directly to consumers and cutting out retailers.
I’ve sometimes wondered: What if the factory decides to do the same and cut out the brands? If the retailers don’t like it, how will the brands? Some businesses are now trying this. Services like Italic allow a consumer to bypass...
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I've watched brands use social media to do an end-run around retailers. A recent article from RetailDive substantiates this. Excerpt:
"75% of social media users said they increased their purchases from brands they follow... A 2021 study from NPD found that 51% of survey respondents said they bought items thanks to content in their Facebook and Instagram feeds."
Translation: 75% of shoppers bought more from brands directly--which is bad for retailers. The article ...
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Costa Nova and Casafina commit to 100% recyclable and biodegradable packaging
Costa Nova and Casafina proudly announce the use of 100% recyclable and biodegradable packaging in the US.
First orders with “plastic-free” packaging were delivered at the beginning of April, for both B2B and B2C customers. The biggest change to this new policy is the use of eco-friendly starch peanuts to use as void fill.
Startch TM peanuts are an environmentally-friendly ...
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