Bridge can help sales reps grow their business 13%. Join our free webinar and we’ll show you how.
Sales reps will learn:
How to view shared products, wholesale pricing, files, and news on a Bridge account.
How to connect with retailers on Bridge.
How to help a retailer increase its sales using Bridge.
Why attend?
E-commerce is the fastest growing part of retail--but most sales reps and their stores are being left behind.
Don't ...
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January 22, 2020
January 22, 2020
Waterford’s Mixology Rum glasses seem to jump right off the page in the newest Tableware Today ad. ...or maybe that’s just my palette speaking :)
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January 12, 2020
January 12, 2020
Happy to see lots of Smart Products in this month's HFN magazine. New products from:
Lenox
Casafina
Badash
Mariposa
Beatriz Ball
Waterford
iittala
Pampa Bay
These Smart Products are instantly added to your Bridge Catalog.
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Barneys will likely keep thousands of dollars belonging to brides, shares today’s Times. The defunct retailer will keeps the brides’ registry credits if they don’t redeem them by this Thursday.
This is also bad for the brands that were sold via Barneys' registries. For example, let's imagine Barneys sells Waterford. If a bride registered for a Waterford product, and that item was gifted by a family member, Waterford would expect that item to be bought by ...
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Good news: Bridge will pay10% of your advertising costs.
For example, if you pay $1,000 for a Tableware Today ad, we’ll give you $100. If you pay $2,000, we’ll give you $200.
Benefits:
+ Save money. Make your advertising budget go further.
+ Sell more. When retailers join you on Bridge, they report selling 13% more product.
+ Show more of your product on your retailers' websites.
Shown here are two examples:
+ Waterford print ad in Tableware Today.
+ ...
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October 3, 2019
October 3, 2019
ALL CRYSTAL 25% OFF TODAY - SATURDAY!! Vietri Regalia, Waterford, Reed & Barton, and candlesticks by Arte Italica.
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September 20, 2019
September 20, 2019
New Arrival Alert! Make a statement with these Beautiful Waterford Crystal Champagne Flutes from the Lismore Collection.
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August 22, 2019
August 22, 2019
Stores that offer convenience and deals are winning, shares today’s WSJ. Sales at Walmart, Target, and T.J. Maxx are up while they’re murky at Macy’s, J.C. Penny, and Nordstrom. Just offering deals isn’t enough, nor is just offering next-day delivery. A store is going to have to accept smaller margins via deals and convenience offerings. The alternative is: join Macy’s with its 50% stock drop.
Nordstrom’s sales are down 5% and profit fell about $20m.
Kohl’s, which has a partnership with Amazon, ...
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June 13, 2019
June 13, 2019
Great Fathers day gifts ... Whiskey Rocks, High ball glasses from Waterford, Shot Glasses, Duke Cannon soaps, Martini sets, complete bar supplies from shakers to wine bottle openers and corks... Stop by Rickey Heroman's today and Shop for Dad!
Bridge now displays brand logos more prominently and in more locations.
A. Registry Pages
In the old Bridge 1.0,a customer would browse to a bride's registry, see a champagne flute, and there would not be a Waterford logo by the product. This shopper would likely not know the item was a Waterford item, and therefore not know the history and quality of the item. In 2.0, Bridge displays the Waterford logo below each item so the customer now immediately sees the Waterford logo and recognize the...
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April 18, 2019
April 18, 2019
Imagine helping your brands sell direct and bypass you? That’s what Nordstrom is faced with doing as it gets beat up by Amazon and online sellers. As the Nordstrom CEO, think about the dire straits you’d have to be in to approve this. But since most retailers didn’t plan 20 years ago for the internet tsunami, they’re stuck playing package boy for Wall St. darling Amazon.
I agree that it’s great to get customers in the store—I just wish it wasn’t under these terms. It’s like saying you enjoy ...
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BEGINNING FRIDAY, FEB. 8 THROUGH FRIDAY, FEB. 15, EVERY SINGLE THING DOWNSTAIRS IS 20% OFF!!!
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January 25, 2019
January 25, 2019
Do you hate managing price increases?
Most retailers do. In January, many brands raise prices. Retailers are buried under Excel files and Dropbox links. Retailers are expected to change prices for 100s or even 1,000s of products.
How can an indie store keep up with these price changes?
We have a solution: Smart Products.
Over four hundred retailers that use Smart Products never have to worry about Excel files and Dropbox links. They get instant price increases from 120 partner brands including: + ...
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January 16, 2019
January 16, 2019
The Waterford Crystal Cross definitely makes a special gift to that person who needs some extra prayers?Priced at $5
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December 29, 2018
December 29, 2018
Nice to see Waterford’s Tom Brennan profiled in today’s Times. The first Times Square ball in 1907 had just 100 lights (thanks, Mr. Edison!).