In a world with so many options, how do we as consumers make intelligent choices? We are overstimulated with resources daily, and sometimes this can be overwhelming. Common sense seems to be the driving factor when assessing the alternatives before us, as may be the process of elimination when there is too much to consider. But what is the most influential deciding factor we face? It could be facts that serve as the strongest fuel to drive us to make an informed decision.
When I was speaking with the team this week, I mentioned author Dan Roam’s strategy for convincing people to change their ways. He suggested leading with data (i.e. facts), which leads to a change in one’s thinking and beliefs, which will then change one’s actions—aka they will change their website to use Bridge.
Yet, we can’t "lead" with too many facts, because as the authors of the book Rethink point out, that is like ...
Read More
February 26, 2016
February 26, 2016
Kohls saw an increase of 30% in digital sales. Other retailers made plans to close underperforming physical locations. What is your business doing to invest in its website? Your website will continue to deliver a greater return over your physical store.
RuMeID: ReThink - ReUse - ReCover RUME ID aims to reinstate the community-driven lost and found,by providing easily identifable access via QR code to contact a person whos item you found. Info can be updated so if your traveling they know your latest location. Take moment to watch the link, Please contact us so we can have the rep in your area contact you.
Net-a-Porter founder's insights about selling online
The Wall St. Journal magazine interviewed the founder of the online store Net-a-Porter. I think her views may be able to help Bridge partners sell more. Some excerpts are below:
Excerpts:
People have attributed the siteβs success to the black box. I think itβs because everyone had such low expectations of what online shopping would beβthat it had to be no-frills, discounted goods picked from a shelf and shoved into an ordinary cardboard box. Weβ...
Read More