The author argues that Walmart is not focusing on customers.
My thoughts on it:
I think that Walmart does know some peopleβs purchases--and thereby its customers--via its loyalty card program. Now in terms of how this relates to Amazon, could any purchases made in store at Walmart with a loyalty card show up online in oneβs account? Sure, ...
Read More
December 4, 2015
December 4, 2015
How does your store persuade a customer to purchase an item after they've left your website? This strategy is called re-marketing and is covered in this week's WSJ.
View Post
December 15, 2014
December 15, 2014
As of January 15, 2015, Facebook is going to show fewer of your posts to your friends, reports retail specialist Carol Schroeder. "...customers are not going to see what you post unless you pay," says Ms. Schroeder.
Chalkboard, a social network for retail businesses, is the anti-Facebook: Chalkboard doesn't show you ads, it doesn't winnow who sees your posts, and it's not 're-marketing' your website visitor data so that your competitors can steal your customers. Read full article by Carol ...
Read More