Many of our graphics start as sketches. In this example, I drew a sketch of what we need to show brands and sales reps. We need to communicate visually that their showroom products need to be displayed on their retailer’s website.
I started with a sketch on a Times newspaper page, and then reproduced that in Apple’s Pages program. Pages is a bare-bones program that can help one make visual diagrams. (Photoshop is my preferred program for visual projects.)
Reports suggest that 50% of purchases start on Amazon.com, and Amazon wants to keep it this way. Yet, businesses and merchants increasingly want to sell their products via their own DTC (direct to consumer) site, retailers' websites, Facebook, Instagram, and more. Due to this, Shopify, which powers many DTC and retailer websites, is a growing thorn in Amazon's dominance of retail. Shopify reportedly helps power more than 30% of online U.S. retail sales.
For which item would you pay more? A retailer emailed its customers the picture on the left. The picture on the left is not color corrected.
The store lost a potential order and undervalued its items by not color correcting its images.
An example of a color corrected image is shown on the right.
Be sure to color correct all images that you show to your customers.
We recommend subscribing to Photoshop for approximately $20/month.
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May 11, 2016
May 11, 2016
Can you relate to this: On Monday a jewelry store was scrambling to send an advertisement to a printer. They needed a logo from a brand quickly. Using Bridge's Library, retailers have immediate access to brands' hi-resolution logos.
Above is an example. This is a retailer's Newsfeed. The Newsfeed is showing that Fiskars loaded logos for Waterford, Wedgwood, and other notable brands. Fiskars' Bridge retailers have quick, one click access when they need it.
Bridge's Library service accepts all ...
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February 19, 2015
February 19, 2015
Happy birthday, Photoshop. We use you everyday. We appreciate how you've enabled us to visualize ideas and transform them into real world services and products.
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