How important are reviews to your business? It turns out, very important. Read my latest column from Tableware Today magazine on the importance of reviews.
Turning Reviews Into Sales
Does this sound like you...You need a hedge trimmer so you click on Google, read a few reviews, head to Home Depot, and make a purchase. Youβre on a favorite clothing storeβs website. The pants youβre interested in have poor fit comments so you choose something else. The reviews for the family theme park say itβs dirty...
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July 11, 2016
July 11, 2016
Today's WSJ shares that department stores are being replaced with restuarants and other businesses.
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May 14, 2016
May 14, 2016
We Are Not Broadway
I was chatting with a sales rep whom I highly admire this week about retail and he suggested that Neimans and Nordstrom could reverse their dipping sales by hiring more people and / or providing better in-store customer service. He likened going to the store as going to a Broadway show where if you offer a good experience, people will pay more and business will thrive.
Here are my thoughts on this: 1. We're not Broadway. Retailers sell commodities: hats, pants, cups, plates, ...
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October 21, 2009
October 21, 2009
Should you offer free shipping on your website?
Please see below. This article from today's Wall St. Journal explores the expectation for free shipping when buying online. My advice to clients: - Let's better promote our free shipping offer for orders made online. - Let's e-mail a coupon to past customers either for an amount off the purchase, or something about free shipping. - Can we lower our free shipping baseline, or offer a free upgrade to quicker shipping? aka: 2 day shipping?
This article below from the today's NYT echoes a conversation I had this week with a major tableware brand. The head of the company said that he can see a day when the traveling home goods salesperson will not travel. Instead, the person will do his or her sales presentations over the phone and web. Samples will be shipped via UPS or FedEx. Otherwise, sales reps have to drive to and from meetings, and this gas money may eat up 25% of their commission. Oddly, ...
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