How premium plan tiers help businesses sell more and increase margins.
September 7, 2023
Dating apps are launching higher-priced premium tiers, according to last week’s The Wall St. Journal. Hinge offers a new $50/month plan, and Tinder is launching a $500/month plan. The League already offers a $1,000 plan. These pricey plans take the sting out of Bumble’s $60/month plan.
Why are companies offering such plans? Because even if Tinder only gets 10% of users, that's millions. Plus, the profit and margins are likely higher for customers using these plans. A normal ...
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This past week, Amazon announced it was adding Grubhub delivery to its Prime subscription (Read the news about Amazon and Grubhub here). The goal of Amazon Prime (and other subscription services) is to make the subscription so pervasive that it's sticky. Don’t like Prime movies? Ok, but you love free Grubhub delivery. If you don’t need feature X and want to cancel, you realize you still need feature Y and keep paying for the subscription.
While watching Salvage Kings, a Hulu TV show about a Canadian salvage company, I learned that the Nash automobile company’s 1920s slogan was "Give the customer more than he has paid for.” From Wikipedia, I learned the cars lived up to their slogan:
“Innovations included a straight-eight engine with overhead valves, twin spark plugs, and nine crankshaft bearings in 1930....A long-time proponent of automotive safety, Nash was among the early mid- and low-priced cars ...
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Allison Zisko in this month’s HFN shares that The Knot has launched its own direct-to-consumer sales channel—seeking to cut out its long-standing brick-and-mortar partners like Macy’s, Target, and indie stores.
This new sales channel raises the stakes on the growing battle between The Knot and Zola.
Macy’s, Walmart, and Target would be wise to team up and launch their own gift registry platform—akin to how the TV networks collaborated to ...
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March 5, 2015
March 5, 2015
What does Bridge have in common with Hulu and HBO? Answer: Bridge also offers a streaming service for just a few bucks a month. The difference is that unlike TV streaming services, Bridge makes you money.
Bridge Plans: + One Brand Plan: Bridge Store, Gift Registry, ability for the retailer to add all the items it wants from any brand, and syncing products with one Bridge brand: $8
+ Boutique Plan: Everything above and syncing with up to 15 Bridge brands: $59
+ Game Changer Plan: Everything above ...
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