Did you know that customers can take their Amazon returns Kohl’s? Well, now you can take your Lord & Taylor returns to Walmart’s 4,000 stores. We’re seeing more and more businesses choose sides with either Amazon or Walmart. Which side are you on?
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November 7, 2017
November 7, 2017
Curious how your Bridge store ranks in terms of keeping up with trends? This month’s HFN shares the areas that businesses can invest in to succeed online. I’ve drawn a red dot next to the features our software already offers. I put a checkbox next to the features that we’re doing next. Have a suggestion about what you’d like to see your site offer next? Let us know :)
Ps- Thanks to Erica Nolan at Blueport Commerce for the chart.
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September 18, 2017
September 18, 2017
Housewares is a $42b industry, with speciality stores making up about $4b of this. Online entities like Amazon and Wayfair now make up a slightly larger share than all those speciality stores combined. How did a few wall st backed publicly traded companies outgun 1,000s of indie stores? Us indies have to keep innovating to roll back the tide.
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September 18, 2017
September 18, 2017
10,000 new stores are opening, according to retail analyst Greg Bruzel of IHL Group.
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August 9, 2017
August 9, 2017
HFN shares that most millenials use Pinterest as their primary home furnishings influencer.
Sadly, the survey is just on a base of 500 people. This is a small sample base for a national survey.
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August 9, 2017
August 9, 2017
David Hernandez shares some marketing tips in this week's HFN, including using influencers, reviews, and SEO. I'd add that David didn't mention an important feature: choice. Choice, also know as selection or inventory, is a major underlying factor for all other marketing tools. If there is no selection or a lack of online, then no matter how good ur marketing is--a customer can't buy online because the item does NOT exist online. Fundamentally your store has to have all items online in order to...
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August 3, 2017
August 3, 2017
Warren Shoulberg reminds us to create interactive participation in stores, including adding DJs, Teslas, and live runway shows.
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June 14, 2017
June 14, 2017
Are u attending our "You vs. Amazon" webinar? This week's HFN shares that online e-retailers continue to grab market share. Learn how to fight back during our webinar.
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Thanks to HFN and Allison Zisko for covering our Bridge Brand Conference ;)
Please find the article below:
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Bridge Gives Indie Retailers Tools to Compete with E-Commerce Giants Brand-supplied product info can boost Google search results
This week's HFN features iconic companies--two of which are partners with Bridge. Congrats to Kosta Boda and Vista Alegre.
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May 15, 2017
May 15, 2017
Happy to see Mikasa's new pattern featured in HFN
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April 17, 2017
April 17, 2017
Wonder how important social media is to your store? Amazon just launched a program to boost its presence via social media. Our advice: get as much social media traction as you can to combat Amazon.
How much effort are you putting into ecommerce? Cristina Fernandez notes that BBB is just ramping up while Williams-Sonoma is well under way to the ecommece future.
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April 10, 2017
April 10, 2017
Cool ad by Laurie Gates in this week's HFN magazine
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February 16, 2017
February 16, 2017
Congrats to Bridge Smart Brand Vagabond House for winning an HFN accolade.
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February 16, 2017
February 16, 2017
Do you run a kitchen store? HFN's issue shares some trends.
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February 16, 2017
February 16, 2017
This week's HFN encourages you to connect offline and online with customers.
Ms. Fernandez highlights a key advantage that indie stores have: customers prefer to make returns in-person to brick and mortar locations.
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January 31, 2017
January 31, 2017
Allison Zisko shares some insights from this past holiday season in this week's HFN magazine. Notably, Bridge serves at least two of these tips. Bridge 1. is mobile friendly and 2. designed to show promoted items online easily. Bridge even reminds retailers to add items to its website if items that are promoted on their Facebook pages but are missing from their online store.
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Maureen Azzato's HFN column this week speaks to the merit of using your website to drive traffic to your stores. The hitch: show items online but don't sell them. Want to buy? Come to the physical store. Cool.
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