Shop Local’s Syncing service instantly shows new products in a retailer’s Online Store. The service is free for the retailer. The brands pay for the Syncing service.
You’ve likely had a vodka-Red Bull cocktail in your lifetime, which was followed by a hangover for you—but helped drink co-founder Dietrich Mateschitz amass a $20b fortune. Mateschitz, who passed away last week at the age of 78, discovered the drink in the 1980s in Thailand and built it into a global brand. He promoted Red Bull, whose name is a translation of the drink’s Thai name "Krating Daeng,” via a variety of clever marketing initiatives. In the early 2000s, I ...
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I don’t own a car, yet I have a strange desire to read Dan Neil's car column each weekend in The Wall St. Journal. Why would someone who doesn’t own a car, won’t be buying one soon, and hasn’t owned one in 25 years read a car column? It's a mix of enjoying the design and technology of automobiles, wanting to know what Dwayne Johnson may be buying next, loving Dan’s witty writing style, and, confession, simply being 13-years old at heart. Cars are ...
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October 24, 2016
October 24, 2016
On the bright side from Donna Ferrari for Tableware International
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May 22, 2016
May 22, 2016
How to Sell Luxury Online is NOT What You Think It Is
I was chatting with a sales rep today and he remarked that some luxury stores don't want a basic format website to promote a luxury product. I infer from this that his luxury stores want something glitzier than a traditional website. I once worked at Scully & Scully on Park Ave and 59th Street and the store manager wanted the website home page to be a video of the doors of the store opening and a person welcoming the online customer. A ...
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