RetailDive shares that shoppers want a store with both a great website and a convenient location--something that retail leader Amazon may not offer.
Article highlights:
40% of stores now offer BOPIS.
Even with stores now being open (after the mandatory Covid-19 closures), e-commerce growth is still up 40% over 2019.
80% of consumers told FTI Consulting that they're going to shop more online this year compared to last, ...But many of those customers will be going to their
In this time of uncertainty, how can your store help customers? I recommend reviewing the strategies of two retailers. The Fisherman's Wife (in North Carolina) and Elizabeth Clair's (in Mississippi) are promoting pick up and curbside delivery. Buying online and picking up in store is referred to as "BOPIS."