How will these 35 e-commerce trends affect your business?
Forbes Advisor shares 35 insights you should know
We watch trends to share them with our members and help them capture orders. Forbes shares 35 helpful e-commerce statistics and we picked out a few highlights for you below:
Key Statistics:
20.1% of retail purchases are expected to take place online in 2024.
By 2027, 23% of retail purchases are expected to take place online.
E-commerce sales are expected to grow 8.8% in 2024.
52% of online shoppers report shopping internationally.
The most common reason online shoppers abandon their cart is because of additional costs like shipping, taxes, and fees (47%).
106.8 million people in the United States shop on social media.
Mobile commerce sales are expected to account for 62% of all retail sales by 2027.
Holiday spending between November and December 2023 accounted for $222.1 billion in online sales.
We’ll share some Shop Local e-commerce statistics that are unique to our members.
Key Statistics for Shop Local Retailers in 2024 (Year to Date)
12% increase in mobile orders (vs. last year).
4% increase in registry orders (vs. last year).
The top 100 retailers offer free shipping on orders over $166 on average.
Shop Local recommends offering free shipping. Paying for shipping is leading reason for abandoned carts.