Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍

Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page 1 rankings and how they beat big-box stores in search tests, such as for Tennessee results. 

These Shop Local retailers located in Tennessee appear on page one of Google due to their Shop Local Store: 

1. Glass Bazaar in Knoxville
2. Babcock Gifts in Memphis
3. Two Doors Down in Germantown
4. Vineyard's Gifts in Jackson

How we conducted this study:
We Googled "wedding registry Tennessee."

Study Results:

• Stores using Shop Local in Tennessee ranked on page 1 of Google ahead of national chains and other registry services, which often have larger customer bases and bigger website budgets.
• 4 merchants using Shop Local registry software appeared on page 1 of Google.
• Only 1 result on page 1 was a big-box store: Target.
• 3 of the 4 Shop Local merchants ranked higher on the page than Target.

Please click here to test the results:
https://www.google.com/search?q=wedding+registry+tennessee

What Can One Learn From This Finding?
By using Shop Local's software, indie stores have the best chance of ranking highly in Google. Their store will be found by more customers. 

Why does an indie store beating a big-box store in Google matter?

• Many customers start their purchasing on Google. If a merchant is not found on the first page of Google, it will be less likely to receive the sale.
• An indie store often lacks the advantage of having many locations like a big-box store, and it lacks access to capital like a venture capital-backed entity, like Zola. 
• Stores using Shop Local ranked ahead of national companies, which often have larger customer bases and bigger website budgets.
• When Shop Local helps a small indie outrank bigger competitors, that shows the value we're providing to our merchants. We're helping modest, Main Street stores beat out companies with 100's of locations (e.g., Walmart and Macy's) and $200m+ in funding (Zola).

What's next?
Shop Local will conduct this study for 1 of 48 states on a weekly basis. (Shop Local has clients in 48 states; in two states, Shop Local doesn’t have clients: Alaska and New Mexico.) 

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To view our recent study on Google searches for all states, please click here:
https://www.shoplocal.org/news.cfm/23735/Shop-Local-Helps-Indie-Stores-Rank-on-Page-1-of-Google-in-60-of-States

Tags:
wedding registry tennessee Google Gift registry software wedding registry software target glass bazaar babcock gifts two doors down vineyards gifts bridgeinthenews

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