Shop Local Merchants Rank Higher than MyRegistry.com and Shopify Merchants
We recently conducted a study to review Google search results for wedding registry purchasing. In the results for 32 states in which we have clients, Shop Local stores ranked on page 1 of Google ahead of national chains and other registry services, which often have larger customer bases and bigger website budgets.
When conducting the search for "wedding registry [state name]", many Shop Local stores beat MyRegistry.com and Shopify apps, like Gift Reggie.
Number of Shop Local Stores on Page 1 of Google: 70
Number of Shopify Results on Page 1 of Google: 10
Number of MyRegistry.com Results on Page 1 of Google: 7
In Alabama, 4 merchants using Shop Local registry software appeared on page 1 of Google. Meanwhile, only 1 result on page 1 used a Shopify app. No merchants using MyRegistry.com appeared on page 1.
The 4 Shop Local merchants ranked higher on the page than the Shopify merchant.
What Can One Learn From This?
By using Shop Local's software, indie stores have the best chance of ranking highly in Google. Their store will be found by more customers.