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Abby Ramos-Dottin picture
Abby Ramos-Dottin @ Bridge
October 24, 2022 • 12:18 PM

Bridge Helps Indie Stores Rank on Page 1 of Google in 76% of States

Image for Chalk 22066 image When searching for wedding registries in Georgia, six Bridge clients appear on page one of Google.
When searching for wedding registries in Georgia, six Bridge clients appear on page one of Google.
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Abby Ramos-Dottin picture
Abby Ramos-Dottin @ Bridge
October 24, 2022 • 12:18 PM

Bridge Helps Indie Stores Rank on Page 1 of Google in 76% of States

NEW YORK, NY, Oct. 24, 2022 – Bridge, an e-commerce community, reported that it's helping indie stores rank on page one of Google in 76% of states for wedding gift purchases. The findings are based on a recent study that Bridge conducted regarding wedding registry purchasing. 

Study Findings:
  • For 38 state searches, Bridge Stores appeared on page one of Google. This represents 76% of all states.  When just calculating the states in which Bridge has clients (48), the percentage grows to 79%. 
  • In Georgia, Louisiana, and South Carolina, six Bridge stores placed on page one of Google.
  • In Connecticut and Tennessee, five Bridge Stores earned a page one spot.
  • In five states, Bridge Stores won four first-page placements: Alabama, Florida, Kentucky, Pennsylvania, and Texas. 
  • In many searches, stores using Bridge software are ranking higher than big-box stores such as Bed Bath & Beyond, Walmart, and Target.
  • Bridge has a higher quantity of clients appearing on page one Google results than any other software provider. 
  • Bridge's success in Google is increasing: in April of 2021, Bridge conducted a similar study and stores appeared on page one for 29 states. This year, Bridge added seven more first page finishes. 
How the Study Was Conducted: 
  • Bridge Googled "wedding registry" and the state’s name. 
  • Bridge researched results for 48 states. (Bridge has clients in 48 states; in two states, Bridge doesn’t have clients: Alaska and New Mexico.) 

Search Results:
State / Number of Bridge Stores on Page 1 of Google: *Please note: Google results may vary.  This research was performed on October 24, 2022. 

Georgia Example:
These Bridge clients appeared on page one of Google: 
  1. Fragile Gifts in Atlanta
  2. White Dog Home in Gainesville
  3. Cossart Design in Perry
  4. BB&G in Madison
  5. Plum Southern in LaGrange
  6. Blue Moon Boutique in Newnan

Bridge Stores Beat Big-box Stores:
In many state results, Bridge stores ranked on page 1 of Google ahead of national chains, which often have larger customer bases and bigger website budgets.

Examples:
  • In Georgia, Louisiana, and South Carolina results, six Bridge stores beat Walmart, Target, and Bed Bath & Beyond.
  • In Connecticut, Tennessee, and Alabama results, five Bridge stores beat Walmart, Target, and Bed Bath & Beyond.
  • In Texas results, four Bridge stores beat Walmart, Target, and Bed Bath & Beyond.
  • In Florida and Pennsylvania results, three Bridge stores beat Walmart, Target, and Bed Bath & Beyond.

In Kentucky results, four Bridge stores beat Target and Bed Bath & Beyond.

What Can One Learn From This Study?
By using Bridge's software, indie stores have the best chance of ranking highly in Google. Their store will be found by more customers. 

A Few Common Questions:
How does Bridge get its clients to rank so highly in Google? 
Bridge uses a variety of strategies to increase a store's Google ranking, from properly coding a page to increasing the number of backlinks pointing at the client's site. 

Do Bridge retailers pay extra for the high Google ranking?
No, stores do not pay extra for their page one page Google ranking. Bridge provides free tools and features that help make it possible. 

Why does ranking highly in Google matter?
Many shoppers start their purchasing on Google.  When one can rank well in Google, it increases the likelihood the store will receive the sale.

Why does an indie store beating a big-box store in Google matter?
An indie store often lacks the advantage of having many locations like a big box store, and it lacks access to capital like a VC-backed entity. When Bridge helps a small indie outrank bigger competitors, that shows the outsize value we're providing to our clients. We're helping modest Main Street stores beat out companies with 100 locations (e.g. Target, Macy's) and $100m in funding (Zola).

Why is appearing on page one of Google important?
The first page of Google may capture 71% of web traffic, while the second page may receive just 6% of website clicks.* Source: https://www.wordstream.com/blog/ws/2020/08/19/get-on-first-page-google


Please click the PDF link or icon to view the full report. 

Learn more about Bridge Registry Software:
https://www.shoplocal.org/wedding-and-gift-registry-software.cfm

Tags:
Google Gift registry software wedding registry software bridgeinthenews

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