Having gift registries on your website has a lot of benefits. These include:
1. Past registries boost your Google ranking
Registrants (e.g. brides) add links on their official wedding site and social media sites (e.g. Facebook) that lead back to your site. These links are called 'backlinks.' Google bots crawl the web and keep track of these links lead to and from sites. Google counts these links and they are one criteria for how your website ranks in Google. If you delete a registry, Google will remove this backlink connection. This hurts your Google ranking.
Google also crawls your site and 'reads' the words on your site. When you have many registries, Google then knows your store is a registry-related site. Google will then rank your store more highly as a gift registry resource to shoppers.
2. Past registries are used to contact past registry purchasers
Your Bridge software sends an email to customers that bought a gift for the registrant on their anniversary. For example, if Aunt Mary bought a gift for her niece Amy on your Bridge Store, on the 3rd wedding anniversary, an email will automatically be sent to Aunt Mary reminding her of the wedding anniversary. This email serves to boost awareness about your store and encourage sales. If you delete a registry, this email will not be sent.
3. Our software motivates your registrants to redeem their registry credit
Your Bridge software emails the registrant to remind her/him to use their registry credit during the redemption period. If you delete the registry, then your software will not send an email to the registrant to remind her/him to use her/his credit. This results in a registry credit staying on the 'books' longer. Having registry credit on the books is ‘bad’ since registry credit a type of debt. Credit is best when converted and used towards an actual product. When you delete a registry, this deletes our software's ability to send email reminders about using registry credit.
4. Our software outputs the number of registries on the top of your site
When navigating your site, a customer will always be able to see your top stats at the top of the page. These stats include the number of products listed on your site, the number of brands you sell, and the number of registries you support. Potential registrants are encouraged when they see a higher number of registries listed on your site and it provides an extra incentive to sign up for their own registry with you.
5. Past registries motivate new registrants to register
On your Bridge Home page and Registry home page, your software shows anniversaries. Potential registrants and shoppers see these and they show that you care about your registrants. This encourages more registrants to register.
6. Use past registries to get new orders
We show anniversary reminders to you on your private internal Newsfeed. Retailers use these reminders to contact the registrant and increase sales. If you delete a registry, this anniversary reminder will not appear.