When you run a sale on your retailers' Bridge accounts, please follow these 4 steps:
1. Add a news post that shares with retailers and/or reps what the sale will be and when it will run.
Here is how to add a news post (which Bridge calls a 'Chalk'):
We recommend that you add the news post 2 weeks before the sale.
When then recommend that you post another post a week before the sale.
When then recommend that you post another post the day the sale starts.
If you are reducing the retail price, please be sure to offer them lower wholesale pricing. Be sure to communicate that you are offering lower wholesale pricing--otherwise store will simply think that you're shrinking their margins.
2. Add a promotion banner.
Here are the steps to add a red promotion banner that your retailers and/or their customers will see:
You'll want to set a start and end date for the promotion. You'll want to add private and public notes.
Add your promotion a few days before you plan to run your sale. Doing this a few days before gives you a few days to get all the needed steps complete.
If you are are offering lower wholesale pricing, be sure to state this in the private notes area that retailers will see.
3. Change prices for items to the new sale prices.
A. If you are changing a just a few prices, such as fewer than 75 items' prices, you can do this change yourself via Bridge.
Here is how to do that:
B. If you are changing more than 75 items' prices, you will likely want to email Bridge for help.
Please email Bridge an Excel file with sale prices. Here are the steps to send us an Excel file with the sale prices:
If you send Bridge an Excel file, this is Bridge's process:
i. On the day that the sale starts, we download/back up the items' prices by downloading an export of all the items for that brand.
ii. We run a script by SKU to update the prices to what is in the Excel sale file that you sent us.
iii. When the sale is over, Bridge reverts your items' prices back to the prices in backup file that we created the day the sale started.
Reminder: If you need Bridge's help, Bridge will need 5 business days advance notice of a sale that you wish to run. As such, email us your sale prices as early as possible so that we can place your items on sale on time.
4. Add a new slide that promotes your sale. You'll follow these steps to add a slide:
Note: you'll add the new slide but then you'll 'archive' it until you're ready to start the promotion. Once the sale starts, unarchive your slide.
Here is how to archive a slide:
During your sale, you may wish to sort your sale slide to the top of your slides. This ensures that your sale slide will be seen.
Reminder:
Bridge will need 5 business days advance notice of a sale with which you'll need Bridge to run a price update.
