Your Shop Local Store includes a gift registry, and that gift registry by default offers registrants an incentive to promote your store.
- Your Shop Local's incentive program asks the registrant to complete five steps.
- When he or she does, your store gives the registrant an in-store gift card.
- By default, your Shop Local Store sets this gift card incentive reward at $50.
- You are responsible for giving this amount to the customer; you can set this amount to what you'd like.
- Since the average gift registry purchase is $165, we recommend raising the incentive amount to $75+.
Here are the steps the registrant must complete to get the in-store gift card from your business:
Registrant must add his/her picture to his/her registry on your site.
Why? People love to see registrant pictures when they're looking at a registry.Benefit to the retailer: You will sell 18% more.
Add a link to his/her registry on your site to his/her social media accounts (e.g. Facebook).
Why? Friends and family increasingly look at social media to find content and where to shop.Benefit to the retailer: You will increase your sales and community presence.
Add a link on his/her official wedding website (e.g. theKnot.com) linking back to his/her registry on your site.
Why? Friends and family often start at theknot.com.Benefit to the retailer: You will sell more when invited guests can easily find your Shop Local Store.
On his/her registry on your site, add a comment about an item. E.g. "This vase is gonna rock the mantelpiece!"
Why? Friends and family are more likely to buy items with comments on them.Benefit to the retailer: Increase your chances of achieving $3,200 in orders per registry.
Registrant will review your store using your Shop Local Review page.
Why? Reviews boost your Google ranking.Benefit to the retailer: People can easily find you when searching for best place to buy a wedding gift.
Related article:
https://www.shoplocal.org/help-center.cfm/58/update-incentive-amount-given-to-brides-starting-new-registry-completing-5-success-tips