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Home > Support > Help Documents > What Is the Bridal / Gift Registry 5 Step Incentive Program?
What Is the Bridal / Gift Registry 5 Step Incentive Program?

Your Shop Local Store includes a gift registry, and that gift registry by default offers registrants an incentive to promote your store. 

  • Your Shop Local's incentive program asks the registrant to complete five steps.
  • When he or she does, your store gives the registrant an in-store gift card.
  • By default, your Shop Local Store sets this gift card incentive reward at $50.
  • You are responsible for giving this amount to the customer; you can set this amount to what you'd like.
  • Since the average gift registry purchase is $165, we recommend raising the incentive amount to $75+.
     

Here are the steps the registrant must complete to get the in-store gift card from your business:

  1.  Registrant must add his/her picture to his/her registry on your site. 
    Why? People love to see registrant pictures when they're looking at a registry.

    Benefit to the retailer: You will sell 18% more.  
     

  2. Add a link to his/her registry on your site to his/her social media accounts (e.g. Facebook).
    Why? Friends and family increasingly look at social media to find content and where to shop.

    Benefit to the retailer: You will increase your sales and community presence.  
     

  3. Add a link on his/her official wedding website (e.g. theKnot.com) linking back to his/her registry on your site. 
    Why? Friends and family often start at theknot.com.

    Benefit to the retailer: You will sell more when invited guests can easily find your Shop Local Store.  
     

  4. On his/her registry on your site, add a comment about an item. E.g. "This vase is gonna rock the mantelpiece!"
    Why? Friends and family are more likely to buy items with comments on them.

    Benefit to the retailer: Increase your chances of achieving $3,200 in orders per registry.  
     

  5. Registrant will review your store using your Shop Local Review page.
    Why? Reviews boost your Google ranking. 

    Benefit to the retailer: People can easily find you when searching for best place to buy a wedding gift.  

 

Related article:
https://www.shoplocal.org/help-center.cfm/58/update-incentive-amount-given-to-brides-starting-new-registry-completing-5-success-tips

Registry   registry bonus   registry incentive   5-step completion bonus   registry marketing
Audience: Retailers Brands & Distributors
Article ID: 193. Created: August 9, 2017 at 3:11 PM / Edited: April 30, 2025 at 10:58 AM
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