Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page 1 rankings and how they beat big-box stores.

An example of this is P.S. The Letter in Fort Worth, TX. In a search for "texas wedding registry," the store ranked higher than The Knot, Target, Amazon, and Zola.

What can one learn from this finding?
By using Shop Local's software, indie stores have the best chance of ranking highly in Google. Their store will be found by

In this example, we imagine 100 potential customers start on an online store's home page and wish to give a wedding gift online. On the store not using our software, 10 out of 100 customers will complete a gift-giving checkout. On the store using our software, 40 out of 100 customers will complete a gift-giving checkout—a 4x gain.

Details:

Indie Store Does Not Use Shop Local Gift Registry Service...

• 100 customers start on the retailer's home page —>
• 85 customers make it to the registrant's

While at lunch, I sketched out a comparison between an indie store that doesn’t use Shop Local’s wedding registry software vs. an indie store that does. I show why a retailer using our software likely receives 400% more orders. Conversely, I believe a store not using our software is selling just 25% of what it could be. 

The reason our software produces more orders is that it retains more customers along the sales funnel—from finding the registrant’s gift list, to encouraging one to add a

Indie Store Does Not Use Shop Local Gift Registry Service...

• 500 products offered online —>
• 5 products added by bride/registrant to their wedding registry list —>
• 🎁 1 order —>  
• 😞 Unhappy brides, store owners, brands, and sales reps
   

Indie Store Uses Shop Local Gift Registry Service...

• 5,000 products offered online —>
• 50 products added by bride/registrant to their wedding registry list —>
• 🎁🎁🎁🎁🎁🎁🎁🎁🎁🎁 10 orders —>
• 😄 Happy brides, store owners, brands, and sales

The problem an indie store faces is it needs to juggle many software services, including these four:

• The software that runs their online store.
• The software that runs their online gift registry.
• The software that gets them product data. (They get the products’ pictures and prices from this service.)
• The software to placeholder wholesale orders. 
   

The above requires four different companies. Reasons? 

• No company makes an online store and wedding registry software.  
• No company makes

I predict that 70% of wedding gifts will be given online by 2030. (Already, 50% of wedding gifts are given online today.) I call this future online growth the 'wedding registry wave,' and my company's mission is to help indie stores capture this wave. 

Specifically, our company helps indie merchants up their online game by improving their website operations. We're giving them e-commerce and wedding registry software that is modern, easy to use, and pre-populated with gifts from leading

• For 31 state searches, Shop Local Stores appeared on page one of Google. This represents 62% of all states. When just calculating the states in which Shop Local has

1. John Ward Interiors & Gifts in Alexandria (appears twice 😊)
2. Pieces of Eight Gifts in Lafayette (appears twice 😊)
3. JADE in Metairie
4. Adler's in New Orleans
5. Friend and Co in New Orleans

• 5 merchants using Shop Local registry software appeared on page 1 of Google. 2

1. Occasions Tampa in Tampa
2. My Favorite Things in Tallahassee

• 2 merchants

1. Glass Bazaar in Knoxville
2. Babcock Gifts in Memphis
3. Two Doors Down in Germantown
4. Vineyard's Gifts in Jackson

1. The Kitchenary in Lafayette
2. John Ward Interiors & Gifts in Alexandria
3. Pieces of Eight Gifts in Lafayette

At Shop Local, it's our job to help find ways to grow your online business. Part of that job is researching different registry software to see if it could be a good fit for your store.

If you have a Shopify website and offer a gift registry service, you may have heard of Gift Reggie. Gift Reggie is a third-party Shopify app that seemingly integrates with your current website, making it easier to manage your registry offering and boost your online sales.

However, we have determined that using Gift

1. Wooden Indian in Rehoboth Beach
2. Mod Cottage in Rehoboth Beach

1. Contemporary Concepts in Pittsburgh
2. Glassworks and Feathers and Cheeks in Pittsburgh
3. Live With It by Lora Hobbs in Peckville
4. Over the Moon

1. Persnickety in Madison
2. Generations in Meridian
3. Elizabeth Clair's in Tupelo and Jackson
4. Oxford Floral in Oxford

1. Jeffrey Bannon in Charleston (appears twice 😀)
2. Stafford's of Spartanburg in Spartanburg
3. The Shops of Provence in

• We recently conducted a Google study for wedding registry searches in Georgia.
• We Googled "wedding registry Georgia."

• 5 merchants using Shop Local registry software appeared on page 1 of Google. There are 10 "organic slots" on page 1--

• Stores using Shop Local in Alabama ranked on page 1 of Google ahead of national chains and other registry services, which often have larger customer bases and bigger website

• For 30 state searches, Shop Local Stores appeared on page one of Google. This represents 63% of all states. When just calculating the states in which Shop Local has clients (48