How Shop Local helps 4 retailers rank on page 1 of Google in Tennessee
April 18, 2024
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page 1 rankings and how they beat big-box stores in search tests, such as for Tennessee results.
These Shop Local retailers located in Tennessee appear on page one of Google due to their Shop Local Store:
How Shop Local helps 2 retailers rank on page 1 of Google in Delaware
April 4, 2024
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page 1 rankings and how they beat big-box stores in search tests, such as for Delaware results.
These Shop Local retailers located in Delaware appear on page one of Google due to their Shop Local Store:
RetailDive reports Target is offering new loyalty programs to better compete against Amazon Prime and Walmart+ services.
Excerpt:
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Target on April 7 plans to debut Target Circle 360, a paid membership program that builds on its Target Circle loyalty program, the company announced Tuesday. The new program will offer unlimited free same-day delivery for orders $35 and up, along with free two-day shipping, rivaling similar offerings from Walmart and Amazon.
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NEW YORK, NY, Feb. 15, 2024 – Shop Local, an e-commerce platform, reported that it's helping indie stores rank on page one of Google in 60% of states for wedding gift purchases. The findings are based on a recent study that Shop Local conducted regarding wedding registry purchasing.
Study Findings:
For 30 state searches, Shop Local Stores appeared on page one of Google. This represents 63% of all states. When just calculating the states in which Shop Local has clients (48
The Atlantic shares how Chinese factories have found a new way around U.S. retailers and into our homes: Chinese apps. SHEIN and other Chinese apps are bypassing Amazon to be a new leader in Chinese goods. In addition to Amazon, Target, Walmart, and indie shops now have a new group of digital competitors embedded in customers’ pockets.
Except from The Atlantic article:
MATERIAL WORLD
IS THIS HOW AMAZON ENDS?
An open embrace of cheap foreign products has helped ...
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NEW YORK, NY, Sept. 06, 2023 – Shop Local, an e-commerce platform, reported that it's helping indie stores rank on page one of Google in 64% of states for wedding gift purchases. The findings are based on a recent study that Shop Local conducted regarding wedding registry purchasing.
Study Findings:
For 32 state searches, Shop Local Stores appeared on page one of Google. This represents 64% of all states. When just calculating the states in which Shop Local has
What Threads can teach us about leveraging our existing network when launching a new service.
July 22, 2023
Threads, a new Twitter-like service from Meta, the owner of Instagram, launched this month and almost immediately attracted 40m active daily users. The service’s growth has since stalled and now has just over 10m daily users, but that is still commendable. The Wall Street Journal shared that this impressive launch was largely possible because Meta used its built-in network of one billion Instagram users. This user base helped it overcome the “cold start” problem of acquiring ...
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How we can celebrate indie stores and promote sales by hosting a Save Local event.
February 23, 2023
When one thinks of shopping locally, some consider it an act of charity. One may pay more and get less selection. That’s not a recipe for success. In contrast, the world’s most successful retailers, Walmart and Amazon, operate on just the opposite principles: low prices and massive selection. When I’m in Walmart's Panama City Beach location, it’s so massive I feel like I’m in the Giants' stadium. Amazon sells 12m items on its website (350m if you count the third-...
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While drinking Athletic, a non-alcoholic (fake!) beer, I noticed that its box proclaims that it gives back 2% to local trails. I love walking trails, and I thought: the next time I venture to have a sober night, I’ll pick up another box of Athletic. (Thanks, Athletic, for giving out $2.5m in trail grants.) Warby Parker gives a pair of eyeglasses for each pair bought (they've given 10m pairs!), while Bombas does this for socks. Bookshop.org gives a percent back to small ...
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When we talk about prices, there are two prices that are important:
The price that we charge clients.
The price our clients charge their customers.
We normally talk about the former, aka how our prices compare with other competitors, like Shopify or wholesale services like Faire.
Of increasing importance to us is what our retailers charge their customers. Walmart recently announced that it was taking brands to account and pressuring them to keep ...
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Ronald Reagan said, “If you’re explaining, you’re losing.” Reaganomics usually refers to tax cuts and trickle down economics, yet I propose that we take the Gipper’s quote and ask: How can simplicity contribute to a business's success?
When we share what leading companies do, we can often skip an explanation and sum it up in a brief sentence. Examples:
Today’s Gen Z gift registrants want to do everything online, often on their iPhone 14. They want to start a registry, add products, remove products, edit quantities, and view purchases. They don't want to call the store to do this.
In the adoption of digital tools, another trend is also at play: female shoppers are busier than before. Today, more women graduate from college than men. Women are increasingly doctors, CEOs, and world leaders. (Italy just welcomed its ...
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When is the last time you received a Starbucks gift card? I’ve received them as holiday gifts, and I’ve given them to sales reps as thank you gifts. Starbucks gift cards, like their shops, are ubiquitous. They are almost as popular as gift cards from our nemesis: Amazon.com. Just about every month, a company offers me an Amazon gift card if I sign up for a service. WBGO, the local, Newark-based, non-profit radio station known for jazz, recently offered me an Amazon gift ...
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Over the last 15 years, brands have been increasingly doing a run-around to bypass their retailers and sell direct. Some brands suggested they’d never have a physical store. Some brands said they’d never have their products sold in another retailer’s physical store. What allowed the brands this hubris? The internet and Facebook. With the internet, brands would have a ‘store’ anywhere the customer is, and with Facebook, they could target them.
In the movie Good Will Hunting, Matt Damon, who plays a handsome MIT janitor moonlighting as a math savant (can one say, “Hollywood career vehicle”?), woos a young lady (played by the actress Minnie Driver) by outmaneuvering a few competing, obnoxious cads. When Damon’s character gets the girl's telephone number, he proudly shows it to the other guys and boasts, with his South Boston access, “How 'bout ‘dem apples?” I imagine Tim Cook imitating this...
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Jeff Lawson, CEO of Twilio, a software company valued at $28 billion, was recently interviewed in the Wall St. Journal. When he shared who his advisors are, I was surprised to see Danny Meyer, the restaurant kingpin who owns Shake Shack (another publicly-traded company). Mr. Lawson read Mr. Meyer’s book “Setting the Table” and was impressed to learn about the difference between service and hospitality. Service is the delivery of the technical aspects of ...
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Businesses like Walmart, Disney, and Discovery are bundling services and adding the “+” suffix to denote them (e.g. Disney+, Discovery+, W+, etc.). In a recent article in RetailDive, we learn that Walmart is giving its customers free, six-month trial Spotify accounts. I think W+ bundling services is smart. Last week, I compared running a gym to offering software. I spoke about bundling services with things that people like to increase their usage, such as work ...
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Scott Galloway, a business leader and NYU professor, shares that we're now spending over 4 hours a day on our mobile phones--up from just 20 minutes in 2010. (…I wrote part of this post on my iPhone.) What does this mean? Lots of opportunities for Amazon--as well as Facebook, Instagram, and other tech titans--to sell to us. Our cell phones are, in essence, 1,000 'buy buttons' in our pockets (or on our nightstands) that encourage us to buy stuff online, any time of the day.
Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
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