I recently bought a pair of jeans from the bike-lifestyle company Rapha
. I find Rapha's stores, emails, and mission to be inspiring to Bridge, and I'll explain why.
First, you may ask, "What is Rapha?" Rapha is a product company that sells goods for biking, including shirts, shorts, helmets, and accessories. What is unique is the lengths it goes to foster a community (and sales!) by having a coffee shop in it, organizing riding events, offering members-only clothing...