Your Shop Local store has an updated feature: We’ve upgraded your SEO by adding embedded structured data. This is machine-readable data built into your website that helps AI tools and search engines better understand your content.

Structured data helps AI tools and search engines understand key details about your store, including:

• Active product listings
• Location and hours
• Associated brands
• Product collections and departments
• Top gift items
• Public registry data (registrants’ names, registrants’ gift

Thank you to Waverly Kundysek for sharing her experience after registering at The Ivy House, a merchant using Shop Local software for their e-commerce and registry services: 

⭐️⭐️⭐️⭐️⭐️
“We had an amazing experience using the Ivy House Registry website. From start to finish, everything felt seamless, intuitive, and thoughtfully designed... it is a beautiful platform with truly unmatched service!"

~ Waverly Kundysek in TX

Registered at The Ivy House in Dallas, TX

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Read 2,800+

FOR BRANDS

A Starbucks latte may be $6. When a brand Syncs with a retailer on Shop Local, it costs the brand just $5.88 per month. 

For $5.88, we do these seven things for our brand partner:

1. We sync the brand’s products to the retailer's Shop Local Store. All updates, including price changes and new introduction launches, happen in real time. The retailer never has to click “download” or “upload” for our Syncing service to work. It doesn’t

NEW YORK, NY — March 9, 2026 – Shop Local, the leading wedding registry platform for indie retailers, announced the 2026 Best Wedding Gifts award winners this week.  The honor is presented to the top 100 retailers and top 100 brands in America.  

The top 100 brand finalists included Juliska, Herend, VIETRI, and Costa Nova-Casafina.  The top 100 retail finalists were led by The Ivy House in Dallas, TX; Babcock Gifts in Memphis, TN; P.S. the Letter in Fort Worth, TX; and Friend

Here’s a rewind of the achievements and progress we made together. Thank you for helping indie shops and brands! 
 

We helped 1,450 retailers.
 
 

Top Retailer: The Ivy House in Dallas, TX
Started in 1971, The Ivy House offers over 100s of premium brands and 1,000s of luxury items and gifts.
 
 

Top Retailers (including in-store purchases):

1. The Ivy House in Dallas, TX
2. Babcock Gifts in Memphis, TN
3. P.S. The Letter in Fort Worth, TX
4. Friend & Company in New Orleans, LA
5. Ivy

How important is adding a picture to a couple's wedding registry?

Shop Local's research shows that registries with a couple's picture generated $482 more in sales than those without a picture—a 17% sales boost.

We reviewed 3,150 wedding registries from U.S.-based indie retailers with brick-and-mortar locations. We found these trends:

1.  When a registry has a picture of the couple/registrant, the average purchase was $55 more—a 9.5% sales boost (55 / 573).
2. Total purchases for a registry with a

We were happy to see HFN, our industry publication, celebrate our 2025 Best Wedding Registry Gift winners. Please find the article below:

Allison Zisko //Editor in Chief//April 30, 2025

NEW YORK — Shop Local, a wedding registry platform for independent retailers, has selected three tabletop brands and three retailers from among 100 finalists in each category for its Best Wedding Gifts awards.

The top brands are Herend, Juliska and Vietri. The top three retailers are The Ivy House in Dallas,

Since I don't drive to work and listen to the radio or watch broadcast TV, I'm in a bit of a bubble when it comes to fast-food marketing. Thankfully, The Wall St. Journal helps me keep a pulse on America.  What caught my eye today was the Journal's article about Chili's, inflation, and its value offering. I was surprised to read that the cost of a fast-food burger meal has risen 62% in the last six years (2019: $7.50 -> 2025: $12).  Chili's is using the inflationary news to promote

NEW YORK, NY — April 27, 2025 – Shop Local, the leading wedding registry platform for indie retailers, will announce the 2025 Best Wedding Gifts award winners this week.  The honor is presented to the top 100 retailers and top 100 brands in America.  

The top 100 brand finalists included Herend, Juliska, VIETRI, and Beatriz Ball.  The top 100 retail finalists were led by The Ivy House in Dallas, TX; Babcock Gifts in Memphis, TN; P.S. the Letter in Fort Worth, TX; and Friend &

Get orders in now before price hikes possibly take affect due to tariff implementations.   We urge you to follow The Ivy House's example they recently posted on their social media page (see photo).  Send an email, a quick text, post on social media - anything you can do to get the word out.  Registrants do not want to lose their credit dollars!  

P.S. Thanks to The Ivy House for sharing such a smart idea 💡

• Product information, pricing, pictures, and more (including website listings). (Inventory.)
• Stock.
• Marketing offers.
• Communications to customers (

I was happy to receive the new December/January 2025 issue of Tableware Today in the mail.  In my Leaderboard column, I explain the importance of wedding registries to indie stores.  I also share the top performing wedding registry retailers, brands, and products from September 2024.

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Saying I Do To Registries

Our e-commerce platform helps 1,500 indie stores sell $22 million a year. Perhaps surprising is that more than 90% of these orders are wedding registry gifts.