How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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Bridge has something that every store needs, but doesn’t really want: product data. We get stores to trust us that they need our product data for 64,000 products from 109 brands. They really don’t want the data—they want the sales from it. The data itself is worthless, but the sales from it are invaluable. Do you know who also has this issue? Funeral directors. Last week's Wall Street Journal shares that mortuaries are leveraging bonsai trees, setting up bouncy castles, ...
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Last week, we talked about the power of advertising and how Dietrich Mateschitz, the co-founder of Red Bull, wielded it by sponsoring Mini Coopers, fringe sporting events, and Formula 1 races. Advertising makes a statement and helps people change their minds—specifically to make a purchase. There are people who do similar things in order to change society. We often call them activists. Activists and advertisers possess a similar skill set. In 1950, Ian Hamilton stole a stone slap ...
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An East Village Artist’s Death Prompts a Reflection on the State of Indie Retailers Today
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While thumbing through the Times, I noticed a smiling young woman’s picture in the obituaries. In the black and white photograph, she's standing on a fire escape with a historic building and a bridge in the distance. I was initially attracted to Ronni Solbert’s 1959 picture, yet I was even more drawn in by what I noticed next to her photo: a children&...
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In Beyond Entrepreneurship 2.0, which the Bridge team is currently reading, the author Jim Collins confesses that he missed a key ingredient 25 years ago when he wrote the first edition. He states that he now realizes the most important part of achieving a great company is: getting the right people 'on the bus.’ I agree. Fourteen and a half years ago (long before I opened this book), I was lucky enough to pick up the right ‘passenger:' Moshe replied to my job posting (...
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You can customize the 1 pound box of Alioto’s premium Belgium chocolate covered almonds or raisins with your logo on a gold foil sticker.
It is the perfect, and perfectly delicious, way to say Happy Holidays to your clients and customers!
This is our 'Save Local' seal. Save Local has a double meaning: one can save money by shopping locally and they can support local businesses.
Shopping online may result in shipping charges. When shopping local, one can skip the shipping charges--and receive the item instantly.
A hallmark of indie stores is that they are often in walkable areas. For this reason, the sticker has a shoe and a bicycle. When one shops at big box stores, one often doesn't walk. They drive. Similarly,...
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While waiting for breakfast, I noticed this ‘Boycott Amazon’ sticker. I think that getting customers to stop something—or start something—is a tough practice. There are fields of science (psychology) and marketing (branding) dedicated to this. Is it easier to get someone to start or stop (boycott) something?
I think that offering a solution (start something) is easier.
I recommend that stores encourage customers to choose them over Amazon because the ...
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August 19, 2019
August 19, 2019
Maker Scarlett Markham is actually a former Parkleigh employee! She developed her line, Flour Pail Kids while working here. We thought our customers would be as amused by it as we are by Scarlett. Her quirky sense of humor mixes nostalgic icons with the edge of today to inspire her work. What could be more full of Rochester spirit than a tiny Genny Beer pin? Her Rochester icon t-shirts are also a stand out among others around town. When Scarlett isnβt designing or doing one of her jack-of-all-...
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November 30, 2016
November 30, 2016
Review us sticker protoype
We'll be mailing these to your store soon. These 3" diameter stickers are for placing on purchases, bags, etc.
The goal: boost traffic to your site, your reviews, and your Google ranking.
Do you post the same content to Facebook and Instagram? The WSJ suggests that you tailor the content to that medium / audience. The article also encourages businesses to share personal details vs. showing sticker prices and coupons. The goal is to not be a carnival barker of sales but rather a booster of life.
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December 5, 2009
December 5, 2009
Luxury makes a comeback from Fortune magazine
Jaguar, Oakley, and other brands are trying to put the 'lux' back in luxury, despite the recession.
By Suzanne Kapner, writer December 3, 2009: 9:02 AM ET NEW YORK (Fortune) -- Here's what the financial crisis sounds like at the top of the income ladder: When asked how the recession had impacted her life, one banker's wife said, "The waiting list for a Birkin bag is a lot shorter."
She was referring, of course, to the coveted Hermès handbag. Each bag is ...
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