This month we recognize and celebrate the achievements of women entrepreneurs and the contributions of women-owned businesses to the economy. As Ginger's Breadboys is a woman-owned small business we thought we shared some ways to celebrate National Women's Small Business Month.
Support local businesses: Patronize women-owned businesses in your area.
Write reviews: Share your experience on social media with a positive review of a woman-owned business you visited.
Ancient Greek philosopher Plato wrote in the Dialogue Republic, “A need or problem encourages creative efforts to meet the need or solve the problem.” This statement led to the phrase “Necessity is the mother of Invention." These words could very well describe Shop Local and how we came to exist. Over time, some have suggested the phrase could be tweaked to read “necessity is the mother of reinvention." This phrase also parallels Shop Local's ethos of supporting...
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How a retailer used Shop Local marketing materials to promote their registry service on social media.
August 5, 2024
We're happy to see Potter's Wheel promote their Shop Local registry service on Facebook. They did a great job promoting their registry online, and you can too.
In the Facebook post, Potter's Wheel announced their new registry service by using a pre-made template. They added a QR code that leads to their registry home page. The store also added the link leading to their registry home page in the text of the post.
By promoting their service on social media, Potter's Wheel receives the ...
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How to send a link of a registry or product to family and friends via text, email, or social media.
July 15, 2024
Your Shop Local Store has an updated feature: We made it easier to share a registry or product with family and friends via mobile. The new "Share" link opens a tray with various options for sharing the link to a registry or product.
Previously, one had to follow multiple steps to share a link:
Copy a link to a registry or product.
Open an email or text to the person they wish to send a link to.
π₯οΈ Update your website content
π Add a link leading to your Shop Local Store
π± Promote your online and registry services on social media and in-store
ποΈ Sync with more brands to offer more products
βοΈ Ask customers to review your business
π Update search terms to help boost your Google ranking
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How social media influencers with the help of Amazon are bypassing brick-and-mortar retail shops
May 23, 2024
Kiara Springs, a 25-year old, is part of a new retail trend, shares The New York Times. She sells about $10k/month online but doesn’t own a brick-and-mortar retail store, pay a landlord rent, go to the wholesale markets, or have a POS system. Her “sidewalk” to get traffic is TikTok, and her “POS” is Amazon. Her “stockroom” is the brand’s warehouse. She has an Amazon affiliate account and goods are drop shipped.
Do website service providers need a digital health label?
May 18, 2024
When you pick up a package of Oreos or yogurt at the grocery store, you can see the nutrition (or lack of it!) on the nutrition label on the back. Health advocates are encouraging the FDA to make warnings more obvious on packages—such as by placing information on the front of the package, shares The Wall St. Journal. Advocates have looked abroad for inspiration. In Mexico, you’ll find labels with a black octagon, resembling a stop sign, on the front of Doritos and Nature Valley ...
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We watch trends to share them with our members and help them capture orders. Forbes shares 35 helpful e-commerce statistics and we picked out a few highlights for you below:
Key Statistics:
20.1% of retail purchases are expected to take place online in 2024.
By 2027, 23% of retail purchases are expected to take place online.
E-commerce sales are expected to grow 8.8% in 2024.
52% of online shoppers report shopping internationally.
As a store owner, you know how important it is to choose a registry service that works well for you, your employees, your registrants, and gift-givers (family and friends). In addition to working well, the registry service should offer your store good value (price vs. results).
When looking for registry software, some retailers consider MyRegistry.com for their registry service. MyRegistry.com offers gift registry creation and management features that integrate with a retailer's Shopify ...
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As a store owner, you know how important it is to choose a registry service that works well for you, your employees, your registrants, and gift-givers (family and friends). In addition to working well, the registry service should offer your store good value (price vs. results).
When looking for registry software, some retailers consider Gift Reggie for their registry service. Gift Reggie offers gift registry creation and management features that integrate with a retailer's Shopify ...
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How to share your Shop Local Store and gift registry service on social media.
December 18, 2023
Your Shop Local Store has a new feature: We've added a new "Social Media" section to your Marketing Materials page. This new feature makes it easy to promote your Shop Local Store and registry service on your social media account.
In the "Social Media" section, you'll find a graphic and the following text that you can post on your social media account:
.............................
Receive wedding registry gifts via our store in just four steps:
Staff at manor department stores like Saks are finding success with Instagram and social media. The Information shares this:
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Tyler Bell was encouraging all her clients to “tag your bag.” Every time Bell, a Saks Fifth Avenue stylist in Troy, Mich., closed a sale, she asked the buyer to show off their purchase on Instagram and tag her account, @tyler.saks. Bell posts Saks inventory multiple times a day on Instagram Stories. Her 27,000 followers will...
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I recently saw a car with the license plate: WHYWRK. I had a sad feeling for the driver, who perhaps wasn’t as lucky as I to have the best job in the world – getting paid to shop for the most beautiful goods in the world – which I am now retiring from. After 40+ years as a buyer of tabletop and gifts in Buffalo, I have the opportunity to put the dishes away, polish the flatware, and store the stemware. As a small specialty store, we’ve been through our share of ups and ...
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Kate Spade New York tableware and accessories has for two decades held a singular spot on retail shelves and on customers’ tables thanks to a timeless charm and chic stylings. Even after 20 years, the fun, fresh, playfully sophisticated, and refreshingly original collections from Lenox occupy a unique niche in the tableware pantheon.
Kate Spade’s contribution to fashion cannot be understated. She became synonymous with fashionistas everywhere when she started her fashion ...
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It’s a 40th anniversary for the company founded by Colin Riggs (left) and Ned Voelker’s parents, Abigail and Ed Voelker. Over the last four decades, the entire family has created a curated collection of handmade tableware and giftware for the nation’s independent store retailers.
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Congratulations on a milestone 40th year in business. Are you surprised Abigails has endured? Ned Voelker: We are surprised. It’s a tribute to Ed and Abbie ...
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Small businesses are getting hacked via Facebook ads, shares Today’s The Wall St. Journal. The ads purport to offer Google’s AI engine Bard, but instead steal the business’s social media account access.
TikTok and Amazon are battling in the retail space. TikTok wants to be a retailer, and Amazon wants to be more of an influencer platform. These two share the same goal: get users to share a product link, recommend the product, and get a cut of the sale, shares The Wall St. Journal.
This article and these companies speak to the power of affiliate marketing. One of Amazon’s long-standing secret growth weapons has been affiliate commissions, and influencers are a well-known ...
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