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  1. News from Us
  2. News from Members
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  4. Press
  5. Dollars & Sense
  6. Updates
  7. Training Calendar
  8. Training Videos
  9. Jobs
+ Bridge in the News - Bridge in the News

132 Results:

November 14, 2023 SCAM ALERT: Don’t Click on Facebook Ads About AI
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SCAM ALERT: Don’t Click on Facebook Ads About AI
November 14, 2023
Small businesses are getting hacked via Facebook ads, shares Today’s The Wall St. Journal.  The ads purport to offer Google’s AI engine Bard, but instead steal the business’s social media account access. 

Read the full article: https://www.wsj.com/tech/google-sues-to-block-ai-ads-preying-on-small-businesses-5e9c01d5?st=0t2f67ii9ekpuyd&reflink=mobilewebshare_permalink
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October 26, 2023 Affiliate Marketing: TikTok, Amazon, and Your Indie Shop
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Affiliate Marketing: TikTok, Amazon, and Your Indie Shop
October 26, 2023
TikTok and Amazon are battling in the retail space. TikTok wants to be a retailer, and Amazon wants to be more of an influencer platform.  These two share the same goal: get users to share a product link, recommend the product, and get a cut of the sale, shares The Wall St. Journal.

This article and these companies speak to the power of affiliate marketing. One of Amazon’s long-standing secret growth weapons has been affiliate commissions, and influencers are a well-known ...
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September 8, 2023 $500 Give-Get Promotion
$500 Give-Get Promotion
September 8, 2023
FOR SALES REPS

We'll pay you and the store both $500 each.
  • Shop Local will pay you $500 for referring a retailer. 
  • The retailer just needs to open a free Online Store.
  • You can sign the retailer up, or the retailer can sign up.
  • Shop Local will give the retailer a $500 credit.
  • The retailer can use the $500 towards a paid Gift Registry feature.
  • A retailer can choose to just use the free services and not a paid feature. It can choose to use the $500 if it wishes to use a
...
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July 25, 2023 Orrefors @ 125
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Orrefors @ 125
July 25, 2023
EMON MAASHO, CEO AND PRESIDENT OF ORREFORS, NORTH AMERICA, is representative of the exciting trajectory in this 125-year operation. The über-exec joined the New Wave Group in 2013, a time when Orrefors and Kosta Boda (OKB) were underperforming assets in the portfolio. "Our crystal brands are national treasures and a part of Swedish history," Maasho affirms. And he wanted a front row seat in their revitalization. Maasho was placed in charge of the new hotel and restaurant division ...
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July 25, 2023 This and That
This and That
July 25, 2023
I have a stack of virtual news clippings that either struck my fancy, taught me something new, or just made me shake my head in bemusement. On their own, they may not be enough for me to make a point, but together they have a thought-provoking synergy (and I'm sure I'll figure out what that is by the end of this column).

Our industry has been negatively affected by the loss of American manufacturing after we entered a long stretch of automation and outsourcing in the late 1970s; every ...
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July 6, 2023 $300 Give-Get Promotion
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$300 Give-Get Promotion
July 6, 2023
FOR SALES REPS

We'll pay you and the store both $300 each.
  • Shop Local will pay you $300 for referring a retailer. 
  • The retailer just needs to open a free Online Store.
  • You can sign up the retailer or the retailer can sign up.
  • Shop Local will give the retailer a $300 credit.
  • The retailer can use the $300 towards a wholesale order with a Syncing Brand or $300 towards a paid Gift Registry feature.
  • Shop Local covers 100% of the above bonuses.

Please use the following sheet...
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May 29, 2023 STAY ON TREND by JULIE SMITH VINCENTI
STAY ON TREND by JULIE SMITH VINCENTI
May 29, 2023
It was October 2021, and I had just finished my first in-person trends seminar since the pandemic impacted all industry shows. At the end of the image-packed program, an audience member raised her hand and challenged, “Do trends even matter anymore?”

It was a valid question. The pandemic had disrupted business, upended supply chains, transformed education, revealed vulnerabilities, altered priorities, and unexpectedly claimed many lives. The question was tinged with cynicism. Pent...
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May 9, 2023 July is Independent Retailer Month
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July is Independent Retailer Month
May 9, 2023
I was happy to learn that a group is promoting July as Independent Retailer Month.  Shop Local supports indie shops and thinks this is a good idea.

In particular, I liked the marketing ideas on their Resources page, including these:
  • Bonus buck: Give customers a $1 coupon for every $10 they spend in your store in July. The coupon is redeemable in August.
  • Happy hour: Offer red, white and blue cookies/cupcakes with refreshments to promote the ‘independent’ touch. You
...
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March 30, 2023 Spotlight: Herend
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Spotlight: Herend
March 30, 2023
HEREND HAS BEEN KNOWN FOR ITS BRILLIANT WHITE PORCELAIN SINCE 1826. ON THE EVE OF THE HUNGARIAN MANUFACTORY’S 200TH ANNIVERSARY (YES, WE’RE A TAD EARLY), WE SALUTE HEREND’S GOLD AND WHITE DINNERWARE DESIGNS, IDEAL EXEMPLARS OF CLASSIC ELEGANCE.

HEREND IS KNOWN AROUND THE GLOBE AS ONE OF PORCELAIN’S finest producers, a favorite of royalty, aristocracy, and folks like you and me who appreciate unparalleled quality and exquisite craftsmanship. Herend’s smooth white ...
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March 20, 2023 Tableware Today: Free Shipping Pays Off
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Tableware Today: Free Shipping Pays Off
March 20, 2023
I was happy to see Tableware Today magazine share our experiences and lessons regarding the power of free shipping.  

You're invited to read the article below:
.........................

THE LAST WORD
FREE SHIPPING PAYS OFF
by JASON SOLAREK


Most indie stores don’t have the technical ability or people power to track pricing and offer discounts like free shipping. Indie stores need this information or they’ll be left behind. This information can make a difference: in ...
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March 14, 2023 Lenox Corporation Interview- Christine Bova
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Lenox Corporation Interview- Christine Bova
March 14, 2023
It’s a formidable task, overseeing product development for all of Lenox’s flatware brands, which includes Lenox, Kate Spade, Oneida, Cambridge, Hampton Forge, Reed & Barton, and Gorham. Your tenures at Oneida and Bed Bath & Beyond, as the tabletop buyer, provide a solid foundation for this position.
Prior to Oneida, where I was senior product marketing manager when Lenox acquired us, I was at Bed Bath & Beyond for 12 years, most recently as the tabletop buyer. My whole ...
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February 2, 2023 Tableware Today: GRANNY CHIC NOSTALGIA
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Tableware Today: GRANNY CHIC NOSTALGIA
February 2, 2023
There’s nothing quite as cozy as grandma’s house. It’s like a warm snuggle of home cooked meals, fresh cut roses from the garden, doilies, chintz, needlepoint, vintage furniture, wallpaper, a breakfront china cupboard, Earl Grey in a collection of English bone china teacups, and lavender oil that soothes the senses and transports you to carefree days of yore.

The Granny Chic or Grandmillennial trend is all the rage, particularly among millennials. It’s an expression of...
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December 15, 2022 Next Generation ⏩️
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Next Generation ⏩️
December 15, 2022
When we brainstorm about making Bridge better, we want to turn over every stone. We explore many avenues, from increasing collaboration to lowering product prices to enhancing marketing. What if an improvement was right in front of us—constant to all of these concepts? Regardless of what feature we offer, there is one constant: navigation. Navigation is fundamental to allowing members to easily find what they need—and discover what they didn’t know they needed. 

If...
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December 5, 2022 Account Manager/Sales Manager
Account Manager/Sales Manager
December 5, 2022
We have some good news: Bridge is hiring. We're looking for:
  • Sales Managers.
  • Account Managers.
If you know someone who may be interested, please contact us.
 
We are experiencing notable growth: +1100 retailers now use our platform. Sales over the network are up: 46%.
 
Qualifications
We are looking for motivated people that:
  • Wish to see indie stores, brands, and reps succeed.
  • Support the 'shop local' movement.
  • Are comfortable with computers, websites, and
...
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October 3, 2022 Are We Time Givers or Takers? ⌛️⏳
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Are We Time Givers or Takers? ⌛️⏳
October 3, 2022
Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy.  (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
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August 14, 2022 New Feature: More Easily Manage Registry Bonuses
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New Feature: More Easily Manage Registry Bonuses
August 14, 2022
Your Bridge has a new feature. You can now more easily manage your gift registry bonuses.

Background:
Your Bridge Store's Gift Registry software has a marketing program built in. This program gives registrants (e.g. brides) a monetary bonus if they complete five steps. Previously, when registrants reported that they added a link on their social media page, a store would have to ask the registrant on which platform they added the link. The same process occurred when the registrant reported ...
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May 31, 2022 Ambassadors 🍪
Ambassadors 🍪
May 31, 2022
I was reading enviously about college kids adopting an app called BeReal and noticed that BeReal is employing ambassadors on college campuses. I even looked up the app’s page about this ambassador program (https://bere.al/en/ambassadors). Sure enough, a week later the Times published another college app piece on Sidechat (yes, I was sadly still reading about tween apps a week later…). Again, the app is finding success via campus ambassadors.  

Thus far, ...
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April 26, 2022 NYT: Amazon claims to not be responsible for what it sells
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NYT: Amazon claims to not be responsible for what it sells
April 26, 2022
NYT: Amazon claims to not be responsible for what it sells

Amazon sells you an item, gets it from its warehouse, and delivers it to you—but says that it is not a seller, shares Moira Weigel in this past weekend’s Times. This shields it from accountability to customers that receive harmful goods. Amazon is using a similar excuse that Facebook and social media platforms use regarding harmful content: don’t hold us accountable; blame our users, even if we provide the service ...
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March 7, 2022 9 Ways Your Bridge Is Different Than Other Online Stores
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9 Ways Your Bridge Is Different Than Other Online Stores
March 7, 2022
There are approximately 40 online e-commerce providers. These software providers help other businesses sell online by offering them the ability to run an online store. These providers include Bridge as well as Shopify, Magento, Big Commerce, BigCartel, Square, and Weebly.  Does Bridge offer a different (better?) experience than these other platforms? We believe the answer is yes. We also think our 960 retail clients agree: 99.7% of our retailers retain our service each month.

How can we ...
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January 23, 2022 Jason Gets Put Under the Microscope 🔬
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Jason Gets Put Under the Microscope 🔬
January 23, 2022
Jim Collins, in his book BE 2.0, explains how purpose and mission are important to companies. To help explain this, he uses the metaphor of crossing a mountain range and seeing a star on the horizon. Your purpose is to reach the spot on the horizon below the star. The current mission is climbing up the mountain you’re on. The next mission is climbing up the next mountain and so forth in order to get closer to the spot on the horizon. You will have many missions, and may never ...
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Press: Shop Local & Bridge in the News
Shop Local Merchants Rank Higher than MyRegistry.com and Shopify Merchants
Shop Local Merchants Rank Higher than MyRegistry.com and Shopify Merchants
September 2023

Shop Local Helps Indie Stores Rank on Page 1 of Google in 64% of States
Shop Local Helps Indie Stores Rank on Page 1 of Google in 64% of States
September 2023

Tableware Today: Free Shipping Pays Off
Tableware Today: Free Shipping Pays Off
March 2023

Bridge Helps Indie Stores Rank on Page 1 of Google in 76% of States
Bridge Helps Indie Stores Rank on Page 1 of Google in 76% of States
October 2022

HFN: Bridge Experiences Record Growth
HFN: Bridge Experiences Record Growth
August 2021

Press Release: Bridge Membership Surges 50%
Press Release: Bridge Membership Surges 50%
July 2021

Four Trade Publications Report on Bridge's Growth
Four Trade Publications Report on Bridge's Growth
July 2020

HFN Editor Praises Bridge
HFN Editor Praises Bridge
March 2020

Seminars Offer Strategies for Independent Stores
Seminars Offer Strategies for Independent Stores
January 2020

Tableware Today Article: Chart Your Future Before Big Tech Does
Tableware Today Article: Chart Your Future Before Big Tech Does
November 2019

HFN Publishes Jason Solarek's 'Letter to the Editor'
HFN Publishes Jason Solarek's 'Letter to the Editor'
May 2019

HFN Shares Juliska is Joining Bridge
HFN Shares Juliska is Joining Bridge
March 2018

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