A McKinsey study found that the average life span of companies listed on the S&P 500 was 61 years in 1958; today, it’s less than 18 years. McKinsey believes that by 2027, 75% of S&P 500 companies will have disappeared. New businesses have an 81% chance of surviving their first year; in two years, a little less than 70% of businesses are still standing. Only 25% make it to 15 years or more. There’s a clear long-term trend of declining corporate longevity, with this figure ...
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Step into the New Year with new linens by Yves Delorme! From January 19 to February 4, Feathers is offering 40% off select discontinued designs in Bed & Bath and Accessories & Bathrobes and 20% off classic bed linens (Athena, Flandre, Roma, Triomphe). Stop in at 5408 Walnut St. to see the selection.
For the ENTIRE month of February purchase 6 dinnerplates from Vietri, VIVA Vietri or Juliska and receive 2 on US! It is a new year, treat yourself and your family to new dinnerware! Choose from handpainted ceramics, glassware, and melamine!
Part of my job is to review registry software. I ensure it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs. results).
When looking for registry software, some retailers consider MyRegistry.com for their registry service. I reviewed a retailer's site using MyRegistry.com and assessed how a customer would make a registry purchase. For privacy purposes, I blurred the store's name in the screenshots shown.
Be cozy this Winter with an Yves Delorme promotion/sale at Feathers, from now through November 5th. All Pillows and selected Comforters and Blankets are 20% off one item or 25% off two or more items. Stop in at 5408 Walnut St. in Shadyside to see the selection or place an order.
we are offering a freight cap promotion which is available through 13.31.2023. This promotion is in response to the number of emails and concerns from you, our front-line sales team and also our customers. We heard you and are happy to extend this offer to support a strong finish to 2023!
Please note - this promotion should be used for in stock product only, account must be in good standing, no other promotions may be applied.
Please reach out to your local sales rep or wholesale@...
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While browsing Crate & Barrel's Noho store, I noticed this nice banner.
I recommend that stores promote their baby (and wedding) registry service. They can put up banners like this, as well as put smaller upright displays on shelves and near the cash register.
Are you promoting your baby and wedding registry services in your shop? If so, please send us pictures. We'd like to see how you're doing it ;)
Discover with us the women and men behind Baccarat’s creations.
« From the moment I arrived at Baccarat, I was astounded by the glassmakers blowing into their rods, I wondered how they could shape pieces with such regularity! I have always wanted to work in design and project management, so Baccarat gives me the chance to combine these two facets daily! Beyond understanding the needs of our customers and the marketing department, I pay attention to every detail throughout the...
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I got to thinking about the generational make-up of today's workforce when I realized all the folks I interviewed in the current issue are well-experienced, older workers with decades of expertise and know-how, who are still creating and innovating with alacrity. (Yours truly included.)
There was a time when you entered the labor force, worked until a certain age, and retired. Now, more and more people are working into their golden years, a trend that's expected to continue fueled by aging ...
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Shop Local analyzed the websites for the top-20 selling brands in the tabletop and giftware industries. We assessed what discounts brands offer when one signs up for a newsletter.
Brand Study Findings:
Of the 20 brands, 5 (25%) offer a discount when one signs up for a newsletter.
For brands that offer a discount, the average discount is 15% off.
Some brands offer other promotions for signing up for a newsletter, including free shipping and a raffle entry.
How competitive techniques can help lure clients and grow a network.
September 10, 2023
Andrew Chen shares in 'The Cold Start Problem' that many times, networks are competing in a zero-sum game. One network gets a customer to join their network and thereby not participate in another. For example, when a driver used Lyft instead of Uber, Uber, which Chen helped, lost. And it lost in two regards: Uber lost the revenue from the lost ride, and Lyft gained the revenue. Chen’s team was tasked with getting drivers to use all their time driving for Uber and thereby unraveling Lyft&...
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We now have 3 Labor Day promotions for the Labor Day weekend! Matouk bedding is 20% off from September 2 - 4 at Feathers. Also at Feathers, currently on sale through Labor Day: Sferrra bedding (except for matresses) and table linens are 20% off.
Finally, at Glassworks next door, Juliska alfresco items and more are 30% off through Labor Day. Stop in at the stores to see the selection of items in stock or to place an order. Stores will be closed on Labor Day but internet orders may be made. ...
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Amazon's $25 free shipping minimum is being hiked up to $35.
In an attempt to better manage operational costs, Amazon has decided to raise its minimum order threshold by 33.33%. Non-Prime members will now need to spend more to qualify for the company's popular free shipping promotion. A likely goal of the company is to force more consumers to purchase the annual Prime membership costing consumers an additional $139 to bypass this higher threshold.
We have 2 Labor Day promotions starting next week. Juliska alfresco items and more are 30% off from Wednesday through Labor Day (8/30 to 9/4) at Glassworks. Sferrra bedding (except for matresses) and table linens are 20% off from Thursday through Labor Day (8/29 - 9/4) at Feathers. Stop in at the stores to see the selection of items in stock or to place an order. Stores will be closed on Labor Day but internet orders may be made. Discount will be applied after initial internet order is placed (...
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How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly. I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
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How to access your built-in marketing tools via the Marketing Manager page.
July 12, 2023
Your Shop Local Store has a new feature: We've made it easier to view and manage your marketing tools. Your account includes several built-in tools and programs, which can now be quickly accessed through the new Marketing Manager page.
The Marketing Manager page displays the following promotions in a table:
Offer Free Shipping.
Display a "Thank you for shopping local" banner on the checkout pages.