We launch about 50 new features each year (plus hundreds of smaller updates). (Then there are hundreds of fixes, which I hate to count!)

We recently chatted about Taco Bell’s test kitchen and its new menu items. This got me thinking about our process for promoting new features and measuring their success. I hope this assessment inspires you to review your company’s product or service launches. 

Our Current Process

When we launch a new, notable feature, we often do this:

• Create a news post that

Your Shop Local Store has two new features.  Registrants can now share their wedding registry effortlessly using the Share Tray link at the top of their gift list. With one tap, they can send their registry via text, email, or AirDrop—making it easier than ever to keep friends and family connected to their gift list. 

We’ve also added each registrant’s QR code to the bottom of their gift list, giving shoppers a fast, mobile-friendly way to browse and purchase gifts. Retailers can also

I sometimes think of ourselves as digital landlords. Our clients rent their retail 'property' from us and pay a monthly rent. We are responsible for keeping the building up-to-date, the roof patched, and the sidewalk clean.  This real estate metaphor came to mind again recently when The Wall St. Journal shared how interior designers spruce up rentals and thereby rent them for more.

Article excerpt:
"[The upgraded rental property] Perch came online in December 2023, for a nightly rate of $1,

1. Your Registry Overview page
   • This page shows you an easy, top-level overview of all your registrants.
   • Details: https://www.shoplocal.org/news.cfm/23123/New-Feature-Registry-Overview-Page
2. Top-10 Wedding Gifts page 
   • Your Store now shows a top 10 wedding gifts page for each Syncing Brand.
   • Details: https://www.shoplocal.org/news.cfm/24165/New-Feature-See-the-Top-10-Wedding-Gifts-

• Our coaches will show you how our new registry features can enhance your Shop Local registry for you and your registrants.
• The average wedding registry generates $3,200 in sales. This adds up: Many retailers sell $78,000 in wedding

• Our coaches will show you how our new registry features can enhance your Shop Local registry for you and your registrants.
• The average wedding registry generates $3,200 in sales. This adds up: Many retailers sell $78,000 in

• At the bottom of the page, we see a count

• Selling to interior designers.
• Creating custom price floors per brand.
• Making a product tax-exempt.
• A member's Performance Statistics page.
• Feature to switch to Visitor Mode.
• Registry Overview page. 

• About new features included in your Online Store.
• How to save time using these new features.
• How to use the features to sell more.

• Save time.  
• Sell more. 
• Meet

• About new features included in your Online Store.
• How to save time using these new features.
• How to use the features to sell more.

• Save time.  
• Sell more. 
• Meet other

• Registry Overview page. 
• Registry link in the Masterbar. 
• Viewing a brand's opening order amount. 
• More easily see which credit card a customer used. 
• See your sales reps on one page.  
• More easily access a brand's settings. 
• See gift giver's name on a registry list. 

• Access a brand's fulfillment details. (Learn about feature.) 
• Add your title at your company. (Learn about feature.) 
• Use your new Marketing Manager page. (Learn about feature.) 
• Easily manage who receives emails. (Learn about feature.) 
• Use the Master Bar search tool.  (Learn about feature.)&

• About new features included in your Online Store.
• How to save time using these new features.
• How to use the features to sell more.

• Save time.  
• Sell more. 
• Meet

• Invite a retailer to Sync products. (Learn about feature.) 
• How to identify Synced product. (Learn about feature.) 
• Submitting a private comment with a review. (Learn about feature.) 
• Adding your bio to your Team profile. (Learn about feature.) 
• The Master Bar search results. 
• Book an appointment

• About new features included in your Online Store.
• How to save time using these new features.
• How to use the features to sell more.

• Save time.  
• Sell more. 
• Meet other

• About new features included in your Online Store.
• How to save time using these new features.
• How to use the features to sell more.

• Save time.  
• Sell more. 
• Meet other