How online calendars can help retailers manage and save time.
October 4, 2023
One of the main problems that businesses have is efficient use of time. A retailer (or brand or sales rep) seeks on a daily basis to manage their time and optimize results. (I was reminded of this while reading a The Wall St. Journal article about time management for the family.) Businesses use a variety of tools to manage and save time, including email, texting, and Zoom.
Shop Local helps businesses in their quest to save time. We offer businesses a variety of services to help ...
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We are pleased to announce Porto Brasil Tableware's products are ready for Syncing.
Porto Brasil Tableware joins our network of 115+ premium brands that Sync products with 1,300+ fine indie stores.
Porto Brasil Tableware is a contemporary company passionate about design. Founded 20 years ago in Porto Ferreira, Brazil, Porto Brasil was the first company in the world to work with digital printing on stoneware. Their stoneware body is sustainable and is made from an ...
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What universal standards can teach us about simplicity regarding e-commerce platforms.
September 25, 2023
When Apple launched its new iPhones this month, one of its most noteworthy updates was replacing its Lightning charging cable with a USB-C. This was not a voluntary move or extension of Steve Jobs’s love of simplicity. Apple changed it because the European Union required them to, according to Ben Cohen in The Wall St. Journal. Now, just about every mobile phone in the world (forget just little ol’ Europe) will have one charging solution (USB-C).
How premium plan tiers help businesses sell more and increase margins.
September 7, 2023
Dating apps are launching higher-priced premium tiers, according to last week’s The Wall St. Journal. Hinge offers a new $50/month plan, and Tinder is launching a $500/month plan. The League already offers a $1,000 plan. These pricey plans take the sting out of Bumble’s $60/month plan.
Why are companies offering such plans? Because even if Tinder only gets 10% of users, that's millions. Plus, the profit and margins are likely higher for customers using these plans. A normal ...
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We are pleased to announce Anton Studio Designs' products are ready for Syncing.
Anton Studio Designs joins our network of 115+ premium brands that Sync products with 1,300+ fine indie stores.
Established in London in 2012, Anton Studio Designs aims to provide design conscious customers with stemware and glassware that reflects their own personal flair. They are a sophisticated brand whose products will transform any table setting into an unforgettable experience.&...
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We're happy to share that we've reached a new milestone: more than 1,300 indie retailers use our Online Store. As a reference, in 2015 just 100 stores used the platform.
Thank you to all our retailers and brand partners for making this growth and success possible.
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Amazon's $25 free shipping minimum is being hiked up to $35.
In an attempt to better manage operational costs, Amazon has decided to raise its minimum order threshold by 33.33%. Non-Prime members will now need to spend more to qualify for the company's popular free shipping promotion. A likely goal of the company is to force more consumers to purchase the annual Prime membership costing consumers an additional $139 to bypass this higher threshold.
We are pleased to announce Villeroy & Boch products are ready for Syncing.
Villeroy & Boch joins our network of 115+ premium brands that Sync products with 1,300+ fine indie stores.
Since its founding in 1748, Villeroy & Boch has grown into a leading, global, lifestyle brand offering dinnerware, drinkware, flatware, and home decor. They continue to leave lasting impressions all over the world with their fine products that include popular ...
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How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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We're pleased to share that Ricci is joining the Brand Syncing service.
Ricci Argentieri, also known as Ricci Silversmiths, is famous for their flatware and giftware produced in sterling silver, silverplate, goldplate and stainless steel. Ricci is joining in order to support its independent retailers.
Since its founding in 1840, Ricci has grown to become one of the most respected and renowned silversmiths in all of Europe.
We expect Ricci products to be ready for ...
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What Threads can teach us about leveraging our existing network when launching a new service.
July 22, 2023
Threads, a new Twitter-like service from Meta, the owner of Instagram, launched this month and almost immediately attracted 40m active daily users. The service’s growth has since stalled and now has just over 10m daily users, but that is still commendable. The Wall Street Journal shared that this impressive launch was largely possible because Meta used its built-in network of one billion Instagram users. This user base helped it overcome the “cold start” problem of acquiring ...
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Shop Local analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Shop Local did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. 70% of the brands surveyed by Shop Local offer free shipping.