Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page 1 rankings and how they beat big-box stores.

An example of this is P.S. The Letter in Fort Worth, TX. In a search for "texas wedding registry," the store ranked higher than The Knot, Target, Amazon, and Zola.

What can one learn from this finding?
By using Shop Local's software, indie stores have the best chance of ranking highly in Google. Their store will be found by

In this example, we imagine 100 potential customers start on an online store's home page and wish to give a wedding gift online. On the store not using our software, 10 out of 100 customers will complete a gift-giving checkout. On the store using our software, 40 out of 100 customers will complete a gift-giving checkout—a 4x gain.

Details:

Indie Store Does Not Use Shop Local Gift Registry Service...

• 100 customers start on the retailer's home page —>
• 85 customers make it to the registrant's

• For 31 state searches, Shop Local Stores appeared on page one of Google. This represents 62% of all states. When just calculating the states in which Shop Local has

1. John Ward Interiors & Gifts in Alexandria (appears twice 😊)
2. Pieces of Eight Gifts in Lafayette (appears twice 😊)
3. JADE in Metairie
4. Adler's in New Orleans
5. Friend and Co in New Orleans

• 5 merchants using Shop Local registry software appeared on page 1 of Google. 2

1. Occasions Tampa in Tampa
2. My Favorite Things in Tallahassee

• 2 merchants

1. Glass Bazaar in Knoxville
2. Babcock Gifts in Memphis
3. Two Doors Down in Germantown
4. Vineyard's Gifts in Jackson

1. The Kitchenary in Lafayette
2. John Ward Interiors & Gifts in Alexandria
3. Pieces of Eight Gifts in Lafayette

1. Wooden Indian in Rehoboth Beach
2. Mod Cottage in Rehoboth Beach

1. Contemporary Concepts in Pittsburgh
2. Glassworks and Feathers and Cheeks in Pittsburgh
3. Live With It by Lora Hobbs in Peckville
4. Over the Moon

1. Persnickety in Madison
2. Generations in Meridian
3. Elizabeth Clair's in Tupelo and Jackson
4. Oxford Floral in Oxford

1. Jeffrey Bannon in Charleston (appears twice 😀)
2. Stafford's of Spartanburg in Spartanburg
3. The Shops of Provence in

• We recently conducted a Google study for wedding registry searches in Georgia.
• We Googled "wedding registry Georgia."

• 5 merchants using Shop Local registry software appeared on page 1 of Google. There are 10 "organic slots" on page 1--

• Stores using Shop Local in Alabama ranked on page 1 of Google ahead of national chains and other registry services, which often have larger customer bases and bigger website

• For 30 state searches, Shop Local Stores appeared on page one of Google. This represents 63% of all states. When just calculating the states in which Shop Local has clients (48

We recently conducted a study to review Google search results for wedding registry purchasing. In the results for 32 states in which we have clients, Shop Local stores ranked on page 1 of Google ahead of national chains and other registry services, which often have larger customer bases and bigger website budgets.

When conducting the search for "wedding registry [state name]", many Shop Local stores beat other registry software and Shopify apps.

Search Results

• Number of Shop Local Stores on Page 1

• COMPLETE: Tuesday, May 23 at 10 am EST, or
• Tuesday, June 6 at 9 am EST

• Setup and update your Shop Local Store.  
  Make the most of your e-commerce and gift registry software.

• I'm giving you a $200 finder's fee when you refer a store. 
• When you refer a store, the store will receive $268.  It will receive $100 towards a wholesale order with your brand and a $168 credit towards their registry service with us. (My company is paying the $100 wholesale order credit.)
• This offer is good through May 1, 2023.

1. E-commerce software.  (Used by 1,100 merchants.)
2. Gift registry software.
3. Product sharing software. (Used by 110 brands, including Baccarat Le Creuset, and Versace.) 
4. Invoicing software.
5. Wholesale ordering software.
6. File-