February 2025
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November 2024
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When you gift local, you don’t just wrap a product you wrap a story.
Big-box gifting feels convenient… but a little cold. You want something that means more than a gift that holds warmth, craftsmanship, and a whisper of care. Whether it’s your holiday list or wedding registry, you’re craving gifts that tell your story.
Hello again it’s me, the Vine Whisperer, your storyteller woven from the wild. I come from the heart of nature, where every Calaisio weave supports skilled
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Posting on social media isn’t just about staying active; it’s about staying relevant. Every post is an opportunity to be where your registrants are looking, spark meaningful conversations, build trust, and turn possible registrants into a registry. The more consistently you post, the more visible, credible, and connected your store becomes. In today’s world, if you’re not posting, you’re missing opportunities!
Which idea will you implement today?
We love to see our members' posts. Be sure
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Congratulations to the following members for being the top gift registry performers in October 2025:
Top-3 Retailers
🥇 Babcock Gifts in Memphis, TN
🥈 P.S. The Letter in Fort Worth, TX
🥉 Friend & Company in New Orleans, LA
Top-3 Retail Movers
🥇 The Kitchen Table in Hattiesburg, MS / +306%
🥈 Jacksons Home & Garden in Dallas, TX / +271%
🥉 The Pine Needle in Dalton, GA / +252%
By gift registry sales / % change in October 2025 online revenue vs. prev. month
Top-3 Wedding Registry Brands
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Congratulations to the following members for being the top gift registry performers in September 2025:
Top-3 Retailers
🥇 Babcock Gifts in Memphis, TN
🥈 P.S. The Letter in Fort Worth, TX
🥉 Friend & Company in New Orleans, LA
Top-3 Retail Movers
🥇 Rosson Co. in Cleveland, MS / +369%
🥈 Thayers in Greenwood, SC / +337%
🥉 The Flower Store in Auburn, AL / +229%
By gift registry sales / % change in September 2025 online revenue vs. prev. month
Top-3 Wedding Registry Brands
🥇 Juliska
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A friend shared a meme image about the seven levels of watch wealth. This made me wonder what the seven levels of wedding registry wealth would be compared to watches.
I also asked my colleagues to create their own registry wealth spectrums. They came up with very clever metaphors!
The 7 Levels of Wedding Registry Wealth
Jason: Watches
- No watch: No registry. Your customers register at other retailers--giving them their business.
- Wall clock: Customers ask about a
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Congratulations to the following members for being the top gift registry performers in August 2025:
Top-3 Retailers
🥇 Babcock Gifts in Memphis, TN
🥈 P.S. The Letter in Fort Worth, TX
🥉 Friend & Company in New Orleans, LA
Top-3 Retail Movers
🥇 The Flower Store in Auburn, AL / +514%
🥈 For Heaven's Sake in Beaumont, TX / +373%
🥉 Five Gold Monkeys in Mobile, AL / +249%
By gift registry sales / % change in August 2025 online revenue vs. prev. month
Top-3 Wedding Registry Brands
🥇 Juliska &
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Last week at the trade show in Atlanta, I explained Shop Local to Dustin at Inedra, an organization that uses technology to support indie stores. In order to ensure he understood it, he explained my service back to me. He said we’re like a sales funnel that sits over the retailer’s business. I liked this analogy and sketched it today over breakfast.
While at the show I also explained to a friend the steps a retailer often has to take to setup an online store. I sketched out
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Congratulations to the following members for being the top gift registry performers in May 2025:
Top-3 Retailers
🥇 Babcock Gifts in Memphis, TN
🥈 P.S. The Letter in Fort Worth, TX
🥉 Friend & Company in New Orleans, LA
Top-3 Retail Movers
🥇 The Carriage House in Indianola, MC / + 566%
🥈 Eleganz Plus in Brooklyn, NY / +560%
🥉 Lautares Jewelers in Greenville, NC / +231%
By gift registry sales / % change in May 2025 online revenue vs. prev. month
Top-3 Wedding Registry Brands
🥇 Juliska &
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Congratulations to the following members for being the top gift registry performers in April 2025:
Top-3 Retailers
🥇 Babcock Gifts in Memphis, TN
🥈 Friend & Company in New Orleans, LA
🥉 Table Matters in Birmingham, AL
Top-3 Retail Movers
🥇 Calico Mushroom in New Albany, MS / +472%
🥈 Stafford's of Spartanburg in Spartanburg, SC / +396%
🥉 Queen City Market in Selma, AL / +389%
By gift registry sales / % change in April 2025 online revenue vs. prev. month
Top-3 Wedding Registry Brands
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NEW YORK, NY — April 27, 2025 – Shop Local, the leading wedding registry platform for indie retailers, will announce the 2025 Best Wedding Gifts award winners this week. The honor is presented to the top 100 retailers and top 100 brands in America.
The top 100 brand finalists included Herend, Juliska, VIETRI, and Beatriz Ball. The top 100 retail finalists were led by The Ivy House in Dallas, TX; Babcock Gifts in Memphis, TN; P.S. the Letter in Fort Worth, TX; and Friend &
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Congratulations to the following members for being the top gift registry performers in March 2025:
Top-3 Retailers
🥇 Babcock Gifts in Memphis, TN
🥈 P.S. The Letter in Fort Worth, TX
🥉 Friend & Company in New Orleans, LA
Top-3 Retail Movers
🥇 Fincher & Ozment Jewelers in Tuscaloosa, AL / +653%
🥈 La Dentelliere in Scarsdale, NY / +525%
🥉 Eleganz Plus in Brooklyn, NY / +403%
By gift registry sales / % change in March 2025 online revenue vs. prev. month
Top-3 Wedding Registry
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Congratulations to the following members for being the top gift registry performers in February 2025:
Top-3 Retailers
🥇 P.S. The Letter in Fort Worth, TX
🥈 Friend & Company in New Orleans, LA
🥉 Pieces of Eight in Lafayette, LA
Top-3 Retail Movers
🥇 Glassworks and Feathers and Cheeks in Pittsburgh, PA / +816%
🥈 Galleria Riverside in Columbus, GA / +706%
🥉 Fincher's in Greenwood, MS / +573%
By gift registry sales / % change in February 2025 online revenue vs. prev. month
Top-3
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Congratulations to the following members for being the top gift registry performers in January 2025:
Top-3 Retailers
🥇 Friend & Company in New Orleans, LA
🥈 P.S. The Letter in Fort Worth, TX
🥉 Babcock Gifts in Memphis, TN
Top-3 Retail Movers
🥇 Little Brown House in Amarillo, TX / +878%
🥈 Glass Bazaar in Knoxville, TN / +560%
🥉 The Kitchen Table in Hattiesburg, MS / +451%
By gift registry sales / % change in January 2025 online revenue vs. prev. month
Top-3 Wedding
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Try to Automate Everything
Indie stores need to follow in Walmart’s footsteps ASAP and automate as much as they can, including:
- Product information, pricing, pictures, and more (including website listings). (Inventory.)
- Stock.
- Marketing offers.
- Communications to customers (
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Please send your referral to Shop Local.
Terms:
- Merchant must be new to Shop Local.
- Merchant must have a brick-and-mortar store location.
- Merchant must Sync with two Syncing Brands.
- Merchant must have the Online Store and Registry active.
- Merchant must log in to their account.
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Fact: ...
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Top-3 Retailers
🥇 P.S. The Letter in Fort Worth, TX
🥈 Friend & Company in New Orleans, LA
🥉 Babcock Gifts in Memphis, TN
Top-3 Retail Movers
🥇 Joanne's Gifts in Midland, TX / +372%
🥈 Tish Gammill Home in Hattiesburg, MS / +277%
🥉 Colleen's China in Dublin, GA / +261%
By gift registry sales / % change in December 2024 online revenue vs. prev. month
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Brimming with charming details like Babbo Natale’s handpressed beard, mittens, and coat pocket for treasures, Pietra Natale is sure to bring delight to your holiday table for years to come.
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I was happy to receive the new December/January 2025 issue of Tableware Today in the mail. In my Leaderboard column, I explain the importance of wedding registries to indie stores. I also share the top performing wedding registry retailers, brands, and products from September 2024.
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Saying I Do To Registries
Our e-commerce platform helps 1,500 indie stores sell $22 million a year. Perhaps surprising is that more than 90% of these orders are wedding registry gifts.
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February 2025
January 2025
November 2024
