How to access your built-in marketing tools via the Marketing Manager page.
July 12, 2023
Your Shop Local Store has a new feature: We've made it easier to view and manage your marketing tools. Your account includes several built-in tools and programs, which can now be quickly accessed through the new Marketing Manager page.
The Marketing Manager page displays the following promotions in a table:
Offer Free Shipping.
Display a "Thank you for shopping local" banner on the checkout pages.
Your Bridge has a new feature: you can now easily promote financing to your customers. Next to products, you can now display the text alert, "We offer financing for purchases. To learn more, please call our store [insert tel.] or message us here."
We added this feature because the service of 'Buy now, pay later' (BNPL) has been gaining popularity online.
By default, jewelry and watch products will show this financing alert.
If your stores wish, it can turn off this text alert....
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October 2, 2019
October 2, 2019
Should your store offer financing to customers? Todayβs WSJ suggests the answer is βyesβ based upon the automobile industry making more on financing than the car sales themselves.
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January 5, 2019
January 5, 2019
Amazon may start a bankβand become a competitor to JP Morgan. Imagine if Macyβs or Walmart owned a bank. When a customer makes a large purchase, would that make them more appealing than your business? Financing an engagement ring?
Amazon already offers third-party backed credit cards (Chase), cash cards, and a digital wallet, and itβs exploring adding financial integration with its Alexa platform.
The message below was sent out to retailers yesterday by the linens brand Sferra. I was intrigued by how open they were about their credit line. Excerpt: "...We have over $3 million outstanding on our line and an interest charge of $15,000 per month falls right to the bottom line. Our "affordable luxury" pricing policy affords no financing of past due amounts."
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March 31, 2009
Dear Client:
As you probably have noticed during the first three...
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