News from Bridge
Bridge in the News
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May 17
Connection 👫
Connection 👫
Connection 👫
In the past, we’ve used spin classes and gyms as inspiration for Bridge. We see them as metaphors for helping retail business owners. The founders of SoulCycle, Elizabeth Cutler and Julie Rice, must have been eavesdropping on us: they are expanding their spinning approach to another sphere. The Times reports they have started Peoplehood, a business that seeks to help people via self-help (group-help?) sessions. It’s SoulCycle for the soul&...
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May 17, 2022
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WSJ: Facebook faceplants with e-commerce
Today’s Wall St. Journal shares show retailers are frustrated by Facebook’s e-commerce offering.
Sellers complain it misses many basic features, including offering an item in different colors or sizes (what Bridge calls a “multi-SKU item”). One can’t control where the item is sold—apparently, a seller may have to ship to the Maldives. Some sellers said it’s too complicated to manage the service. What if they need help? There&...
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May 4, 2022
Sellers complain it misses many basic features, including offering an item in different colors or sizes (what Bridge calls a “multi-SKU item”). One can’t control where the item is sold—apparently, a seller may have to ship to the Maldives. Some sellers said it’s too complicated to manage the service. What if they need help? There&...
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Countdown to Mother's Day!!! We can help you SHINE!
Jewelry ideas for Mother's Day Let us help you SHINE with the perfect gift for Mother's Day!!! We have a great selection of jewelry in stock ~ Julie Vos, Dot & Dash Design, AshbeeBritt, Meghan Browne, La Vie, Susan Shaw, Canvas Style and More ... AND, help her keep her jewelry from faux to fine shining everyday with one of our favorites Shinery!
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May 3, 2022
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NYT: Amazon claims to not be responsible for what it sells
NYT: Amazon claims to not be responsible for what it sells
Amazon sells you an item, gets it from its warehouse, and delivers it to you—but says that it is not a seller, shares Moira Weigel in this past weekend’s Times. This shields it from accountability to customers that receive harmful goods. Amazon is using a similar excuse that Facebook and social media platforms use regarding harmful content: don’t hold us accountable; blame our users, even if we provide the service ...
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April 26, 2022
Amazon sells you an item, gets it from its warehouse, and delivers it to you—but says that it is not a seller, shares Moira Weigel in this past weekend’s Times. This shields it from accountability to customers that receive harmful goods. Amazon is using a similar excuse that Facebook and social media platforms use regarding harmful content: don’t hold us accountable; blame our users, even if we provide the service ...
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April 12
Moat-us Operandi 🏰
Moat-us Operandi 🏰
Moat-us Operandi 🏰
When I flew home yesterday from Charleston, while most people were seeking relief from their sunburns and reminiscing about their vacations, I was delving into The Wall St. Journal’s profile on Tracy Britt Cool, an ex- Berkshire Hathaway star. Mrs. Cool’s new company Kanbrick invests in businesses with $10m - $50m in revenue. What does Mrs. Cool look for when investing in a company? People and moats.
At Bridge, we’re reading Jim Collins’ Beyond ...
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April 12, 2022
At Bridge, we’re reading Jim Collins’ Beyond ...
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Brands Helping Their Stores and Themselves
How are brands helping their stores--and themselves? They are telling retailers that Bridge is a sales solution for them. For example, Pampa Bay doubled its sales vs. last year on the Bridge platform. One way Pampa Bay increased its sales is by consistently promoting its Bridge service across various mediums. When one visits the Pampa Bay site, one can see the platforms the brand uses in the upper right-hand corner. We can see the brand uses Facebook, Instagram, Pinterest, and Bridge. Pampa...
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March 8, 2022
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Ready for the Ride: Peloton & Total Addressable Market
Peloton’s new CEO, Barry McCarthy, was recently interviewed in the New York Times (Read the article here: https://www.nytimes.com/2022/02/19/business/dealbook/barry-mccarthy-interview-peloton.html). The authors asked Mr. McCarthy if he thought that everyone who needs a workout bike already had one. They questioned where else a company making stationary exercise bikes can go (…an ironic question for a bike product that literally can’t move). The Times wanted to know what ...
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February 28, 2022
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February 15
Last Place...and Winning 🏁
Last Place...and Winning 🏁
Last Place...and Winning 🏁
This past weekend on the way to Florida to visit my brothers, I read about Squarespace’s advertising history. (Read the article: https://www.nytimes.com/2022/02/13/business/how-did-squarespace-know-podcasts-would-get-this-big.html). In 2009, Anthony Casalena, the founder of Squarespace, paid $20,000 to advertise on a tech podcast. While that was a lot for a small, young company (Casalena had started his business just six years earlier in a dorm room in 2003), Casalena said the ...
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February 15, 2022
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February 9
What's In a Brand Name™️?
What's In a Brand Name™️?
What's In a Brand Name™️?
I recently saw an advertisement for Windows 11 in Wired magazine. I thought: “Wow, finally something from Microsoft that someone can understand: a logical name for their software offering.” I recall a time when Microsoft had a confusing litany of software names including: NT, 98, 2000, Millennium (ME), Windows XP, and Vista--before finally relegating those clumsy names to the desktop recycle bin and adopting a simple, progressive number system. Apple has been naming its ...
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February 9, 2022
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Is Amazon's 'Viral' Growth Due to Mobile Phones?
Scott Galloway, a business leader and NYU professor, shares that we're now spending over 4 hours a day on our mobile phones--up from just 20 minutes in 2010. (…I wrote part of this post on my iPhone.) What does this mean? Lots of opportunities for Amazon--as well as Facebook, Instagram, and other tech titans--to sell to us. Our cell phones are, in essence, 1,000 'buy buttons' in our pockets (or on our nightstands) that encourage us to buy stuff online, any time of the day.
I ...
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January 26, 2022
I ...
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December 30, 2021
Bloomberg: Shopify vs. Amazon
Bloomberg: Shopify vs. Amazon
Bloomberg: Shopify vs. Amazon
Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
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December 30, 2021
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December 4, 2021
WSJ: Stolen Goods on Amazon and Facebook
WSJ: Stolen Goods on Amazon and Facebook
WSJ: Stolen Goods on Amazon and Facebook
Thieves are ransacking traditional brick-and-mortar stores and then selling the goods on Amazon—where Amazon may get a 30% commission. The irony: the store is deprived of the initial sale AND Amazon wins.
I believe that Amazon makes it easy to sell stolen goods online because sellers can often remain hidden and provide little contact or authorizing information. I have witnessed how hard it is to find out who the seller of a product is on Amazon. Amazon is likely America’s ...
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December 4, 2021
I believe that Amazon makes it easy to sell stolen goods online because sellers can often remain hidden and provide little contact or authorizing information. I have witnessed how hard it is to find out who the seller of a product is on Amazon. Amazon is likely America’s ...
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November 29, 2021
Platforms 👠
Platforms 👠
Platforms 👠
When I was 24-years old, a market research company sent me to Philadelphia to survey potential users about a new offering from General Electric Finance. Your first question may be: "Wait, Jason was once 24?" Your second may be: "GE had a consumer finance arm?" Yes, and yes. GE was once a conglomerate with its hands in many industries, from television to nuclear reactors to jet engines. GE, like Toshiba and Johnson & Johnson, has since shrunk. But the era of the ...
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November 29, 2021
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October 27, 2021
#SaveAPlateForMe
#SaveAPlateForMe
#SaveAPlateForMe
It’s that time of year when we gather for Fall Entertaining. We would love your Customers incredible photos and videos celebrating the season by showing off your friends and family getting together to share appetizers, gathering for drinks or a meal, or your own get-together idea—showing camaraderie, congeniality, and what a treat it is to be together, for a chance win! *Retailers & their families are not eligible.
$100 each will be donated to Feeding America on behalf of 6 ...
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October 27, 2021
$100 each will be donated to Feeding America on behalf of 6 ...
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October 5, 2021
Maegan Brown Book Signing and appearance on Wednesday at One LIVE on Facebook & Instagram
Maegan Brown Book Signing and appearance on Wednesday at One LIVE on Facebook & Instagram
Maegan Brown Book Signing and appearance on Wednesday at One LIVE on Facebook & Instagram
WEDNESDAY, OCTOBER 6 12:30-2:30PM IN STORE BOOK SIGNING!
Hope to see you all at this fun book signing! @thebakermamablog, Maegan Brown will be at Heart's Desire Frisco signing her new book, "Spectacular Spreads". If you loved her first book, "Beautiful Boards", then this one will blow you away! It's a collection of event ideas, recipes and INCREDIBLE instructions and photographs to help you every step of the way!
Don't Miss It! (if you can't be there...
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October 5, 2021
Hope to see you all at this fun book signing! @thebakermamablog, Maegan Brown will be at Heart's Desire Frisco signing her new book, "Spectacular Spreads". If you loved her first book, "Beautiful Boards", then this one will blow you away! It's a collection of event ideas, recipes and INCREDIBLE instructions and photographs to help you every step of the way!
Don't Miss It! (if you can't be there...
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Brands Are Cutting Out Stores Thanks to Facebook, Instagram, and Soon Twitter
I've watched brands use social media to do an end-run around retailers. A recent article from RetailDive substantiates this. Excerpt:
"75% of social media users said they increased their purchases from brands they follow... A 2021 study from NPD found that 51% of survey respondents said they bought items thanks to content in their Facebook and Instagram feeds."
Translation: 75% of shoppers bought more from brands directly--which is bad for retailers. The article ...
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August 22, 2021
"75% of social media users said they increased their purchases from brands they follow... A 2021 study from NPD found that 51% of survey respondents said they bought items thanks to content in their Facebook and Instagram feeds."
Translation: 75% of shoppers bought more from brands directly--which is bad for retailers. The article ...
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July 8, 2021
It is a New Day in China World!
It is a New Day in China World!
It is a New Day in China World!
Hurray for Grandma’s China! They are hot and selling briskly once again.
“There was a long time when no one wanted to inherit Grandma’s prized wedding china, so valued she only busted them out for special occasions. Potential heirs dreaded the bequest thinking them fussy.” said Rebecca Malinsky of the Wall Street Journal. We agree with her.
But some new thinking has arrived recently, as people, especially young ones, are taking another look.
And they are thinking ...
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July 8, 2021
“There was a long time when no one wanted to inherit Grandma’s prized wedding china, so valued she only busted them out for special occasions. Potential heirs dreaded the bequest thinking them fussy.” said Rebecca Malinsky of the Wall Street Journal. We agree with her.
But some new thinking has arrived recently, as people, especially young ones, are taking another look.
And they are thinking ...
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New Feature: More Easily See How Your Products Are Performing
Brands share their products with stores via the Smart Products marketing platform. Wouldn't it be helpful to see how those products are performing? Now you can. We added a new feature to help Smart Brands see how their products are performing. When a Smart Brand partner browses to a product in its Bridge account, it will now see a 'Product Performance' area. If you use Instagram, this feature may feel familiar. Instagram lets you view performance statistics for posts. We have brought ...
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July 5, 2021
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July 4, 2021
Facebook: Dangerous For Your Kids--and Your Business
Facebook: Dangerous For Your Kids--and Your Business
Facebook: Dangerous For Your Kids--and Your Business
I’m seeing a disturbing trend online. Stores are not sharing news and events on their websites. Instead, they are relying on Facebook (and Instagram, which it also owns) to perform this task. That’s like a customer coming into the physical store and the store manager saying: "Want our news and events? We don’t have it here. Go to the coffee shop next door—which will be filled with our competitors pitching to you."
I believe this is bad for most ...
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July 4, 2021
I believe this is bad for most ...
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Bridge in the News