Today’s Times contains a Staples ad that speaks to the value humans provide in operating a business. The ad pushes back against software- and computer-automated service.
While we run a software platform, we agree with Staples. Clients that sign up for a Shop Local account get a free coaching call by a real person based here in the United States. Thereafter, our coaching staff uses one-on-one training, including telephone calls and Zoom video meetings, to help them get the best ...
According to the U.S. Small Business Administration, 50% of businesses fail within five years of opening; fewer still make it to their 10th anniversary. So a company with legs surely must doing many things right, right? Not necessarily. Even if you’re providing a great product or service, the most important requisite to success lies in the customer experience. If customers feel ignored by your support team after having a bad experience with a product or service, they’ll shift for a ...
My friend works at the Swiss running shoemaker ON. She recently texted me and suggested I try their running shoes. Three weeks later, I was handling two boxes of their Swiss engineered shoes. On one ON shoe, there is a little Swiss flag and the words “Swiss Engineering” printed. When I get a pair of Nike’s, they don’t say "Beaverton-engineering" or "US-engineering." Nor do Adidas shoes proclaim “German engineering.” ...
In the past, we’ve used spin classes and gyms as inspiration for Bridge. We see them as metaphors for helping retail business owners. The founders of SoulCycle, Elizabeth Cutler and Julie Rice, must have been eavesdropping on us: they are expanding their spinning approach to another sphere. The Times reports they have started Peoplehood, a business that seeks to help people via self-help (group-help?) sessions. It’s SoulCycle for the soul&...
In a 2007 article in The New Yorker, Atul Gawande, a surgeon and an author, advocatedthat more hospitals use checklists. He cited many medical studies showing how checklists save lives (and money). Implementing one checklist, a hospital "…prevented forty-three infections and eight deaths, and saved two million dollars in costs." The startling part: the list was only five steps long! In other words, people don’t consistently follow...
About two weeks ago in Charleston, SC, in spin class where I sounded like I was getting a hair transplant, I enjoyed being at once together with my friends in the class and yet competing with them. When they peddled harder and stood up, I wanted to also. Our competing didn't mean that there was one winner and everyone else lost. It wasn’t a zero-sum game. In that spin class, we all won. After that class, we all felt great. Competition is an ...
I recently saw an advertisement for Windows 11 in Wired magazine. I thought: “Wow, finally something from Microsoft that someone can understand: a logical name for their software offering.” I recall a time when Microsoft had a confusing litany of software names including: NT, 98, 2000, Millennium (ME), Windows XP, and Vista--before finally relegating those clumsy names to the desktop recycle bin and adopting a simple, progressive number system. Apple has been naming its ...
Congratulations to The Ivy House in Dallas! The store has reached 1,500 customer reviews.
This number of reviews, and the exceedingly positive comments, reflect what a lovely business it offers.
To Laura May, the owner, and her staff, we praise you.
How does Bridge's review software work?
Our review software is included by default with Bridge Store for free. (Other e-commerce software often makes a store pay to add this feature.) Our software emails customers and ...
Each month, on average 99.3% of retailers retain their Bridge Store service. A high retention rate shows that retailers are happy with Bridge’s software and customer service. This high customer loyalty says that Bridge is providing great value for members.
A monthly retention rate of 99.3% equates to approximately an annual retention rate of 92%.
What if there was a way to cut your labor costs and boost your sales? There is. Your employees work the cash register, stock shelves, clean, and provide customer service. They also: update your website. As you know, these days customers expect a website to offer tens of thousands of products. Amazon has hundreds of millions of products. You have to add products to your site to survive.
You need someone to add products to your website, then update those products. On ...
Yiren Lu shares her experience of setting up a Shopify store in the New York Times magazine. Ms. Lu reports the setup process was easy, but her online Shopify store failed because it lacked marketing, aka eyeballs and orders. In her next article, I hope Ms. Lu tries Bridge. Bridge Store helps members fill the marketing component that Shopify is missing. When a store joins Bridge, Bridge instantly points hundreds of links to the store from other Bridge members, which Google sees and ...
Part of my job is to review registry software. I ensure that it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs results).
A retailer recently shared with me that it uses the service MyRegistry.com. I reviewed the retailer's site and how a customer would make a registry purchase via MyRegistry.com. For privacy purposes, I changed the name of the store in the screenshots shown.
As we weather these uncertain times, there is a bit of sunshine and warmer temperatures ahead.
Slowly and safely, we are all beginning to open again. Let's help each other out positively and on social media! Tag us, we will tag you!
Indie retailers are being hunted online by Amazon, Zola, and brands using their direct to consumer sites. They are triangulating around their prey. These entries are picking off their online customers and thereby their ‘supply chains‘ that keep them afloat online. Without online sales, the indie stores are starved of the one area in which the retail industry is growing.
Amazon and brands target general public orders. Due to the lower prices, brand name, and marketing, they'll get those ...
September 9, 2019
September 9, 2019
Wish your dealers and reps had real-time stock information? Bridge can help.
Bridge is helping 30+ Smart Brands share stock via Bridge including:
Anna Weatherley Arzberg Badash Calaisio Capdeco Casafina Chef & Sommelier Costa Nova Couzon Deshoulieres Erbario Toscano Ercuis J.L. Coquet Jaune de chrome Kim Seybert Mario Luca Giusti Mariposa Medard de Noblat Meissen Nambé Pinto Paris Portus Cale Raynaud Rosenthal Royal Crown Derby Royal Limoges Sambonet SV Casa Thomas by Rosenthal Varga Versace by Rosenthal Vietri
Need stock information? Bridge has it. Bridge can help you see stock from 30+ Smart Brand partners. Participating brands include:
Chef & Sommelier
Jaune de chrome
Mario Luca Giusti
Medard de Noblat
Royal Crown Derby