We’ll be there Wednesday, June 18 -  Friday, June 20, 2025

We'd love to meet and hear about your sales goals for 2025.

Are you a brand or sales rep that uses Shop Local?
If so, we put together the following materials for you to share with your retailers. Please print these for use during the show:

1. Explanation Materials

1. A flyer explaining the benefits of the Shop Local service: View explanation PDF here
2. Flyer explaining the service for use in showroom:  https://bridge.myshoplocal.com/

We’ll be at the AmericasMart Tuesday, July 15 - Friday, July 18, 2025. 

We'd love to meet and hear about your sales goals.

Are you a brand or sales rep that uses Shop Local?
If so, we put together the following materials for you to share with your retailers. Please print these for use during the show:

1. Explanation Materials

1. A flyer explaining the benefits of the Shop Local service: View explanation PDF here
2. Flyer explaining the service for use in showroom:  https://bridge.myshoplocal.

Your Shop Local Store has a new feature: We've added a new award for the 2025 Best Wedding Gifts Finalists. 🥳

This finalist designation is awarded by Shop Local to the top 100 retailers and brands. It is based on 2024 online wedding registry sales from 1,450 retailers that use Shop Local's Online Store and Wedding Registry service who collectively sell 3,500 brands.

Insights 📊

• Of the top 20 brands, 90% are Syncing Brands.
• Of the top 100 brands, 58% are Syncing Brands.
• Syncing Brands share products

While this may be the last issue of Tableware Today, it’s surely not the last of what the magazine has given us. What surrounds me and you has been touched and improved by Amy and Tableware Today in small and big ways. Over the last 19 years, thanks to Tableware Today, I’ve gained friends, grown my business, and enriched my life. In 2006, I was fresh into the tableware website scene and it was hot. I’m not talking limo rides, after-hours parties, and bottle service; I’m talking HTML, ColdFusion,

With tariffs on people’s minds, indie stores need new levers to attract customers. 

Your Online Store has a built-in solution to entice new customers: a newsletter discount feature. 

How It Works

• You can turn it on and see the discount (coupon) amount you’ll offer   
• For example, you can offer 10% off when one signs up for your news.

Our Insight

• Many retailers and brands are already offering this newsletter discount.
• In our research, we found that 37% of the top 30 tabletop

We have updated the display of lifestyle images and home page slides in your Online Store.

Slide Ratio

• The new slide ratio is 2:1 (width to height).  Previously, the ratio was 3:1 (width to height)
• The recommended image dimensions are now 1620 pixels wide by 810 pixels high (previously 1954 pixels wide by 620 pixels high).

For step-by-step instructions on how to add, update, or view slides, please follow this help document:
https://www.shoplocal.org/help-center.cfm/198/Add-and-Update-

FOR BRANDS/DISTRIBUTORS

Salisbury and Costa Nova helped their accounts sell 18% more. You can, too. Plus, We'll pay you $800.

Details:

• In their wholesale shipments to retailers, the brands included a flyer.
• The flyer explains how the store can instantly show what is in the box online and sell it.

How a Store Uses the Flyer in the Box

1. The store opens the shipment from your brand.
2. The store views the flyer and scans the flyer’s QR code.
3. The store signs up for a free Shop Local Store—which includes a free

We're happy to see The Gift Shop in Thomasville, GA using their free marketing tools to promote their registries in-store.
 

The store created in-store displays to highlight some of their registrant's gift choices. Each display has a custom flyer with the registrants' names, picture, and event date. The store also added each registry's unique QR code to the flyer. Customers can easily scan the code to browse the registrant's list while walking around in-store.
 

Each registry on Shop Local

In a recent Tableware Today article, I implored retailers to 'build their robot.' I encouraged them to invest in technology to automate their processes. I told them how larger retailers like Amazon and Walmart are spending heavily on technology, and that is the best spot to get long-term ROI. Yet, there is another area that indie stores can target to boost profit, and it requires less time and money than spending on technology. 
 

Low Prices > Pretty Website

We've recently discovered

We're happy to see Casa Alegre, Orrefors , Vista Alegre and promote the Shop Local platform in Tableware Today's April/May 2025 issue.

• A brand displays our ShopLocal.org logo so that retailers reading the magazine know they can easily sell the products shown.
• When a brand offers our Syncing service, a retailer can instantly display the brand's entire product catalog online.
• The retailer's customers can buy the products and add them to gift registries.
• The retailer doesn't need to add the

Your Shop Local Store has a new feature: You can now see key statistics for your business in 2024 on the new Success Summary page.

What statistics are shared?
For retailers, the 2024 Success Summary page shares:

• Online retail sales
• Retail sales ranking among all online retailers
• Number of shopping bags created
• Number of retail orders received
• Average online retail order amount
• Number of new customers gained
• Top online spending customer
• Day with the most online sales
• Most popular brand sold
• Most popular

The Wall St. Journal recently shared how Skechers has become a major shoe player by marching to its own drumbeat. 

Started in 1992, Skechers is the third largest seller of shoes in the world. But the company's history goes back even further: the founder's first company, LA Gear, which flamed out, was started in the 1980s.

Skechers grew by focusing on comfy and affordable shoes and didn't sign expensive promotion deals with active athletes. (It does partner with ex-athletes like Howie Long.)&

Each month, our Leaderboard reports the best performers from among 1,500 indie stores, 3,000 brands, and 300,000 products with no man hours. Leaderboard results are automatically tallied and published on the first of each month; it’s as if I have an omnipotent robot that does this work for me. Automation like this is crucial to running a successful business. 

Amazon, Walmart, and other retail giants spend massively on automation because this will decide the winners. In 2025, retailers will

This video walks through how an indie store can offer a successful wedding registry service. 

An indie store on average sells $78,000 in wedding gifts. (Some of our retailers sell $1m+!) We can help your store get a share of the billion dollar registry market.

Webinar includes:

• What is Shop Local and how it is good for your indie shop.
• Example of a merchant using Shop Local’s wedding registry service.
• 5 reasons why your indie shop should have an online wedding registry service:
  1. There is

This video walks through an overview of the Shop Local Wholesale service and how it works for retailers and brands. 

60+ premium brands, including Beatriz Ball, Costa Nova, and Vista Alegre, use the Wholesale Ordering service to receive orders from 1,500+ of America's leading stores. Brands are selling $3.5m and retailers are saving 7 minutes per order using the service.

Webinar includes:

• Quick Facts
• Benefits to You
• Testimonials & Reviews from Members
• Live Demo
• How It Works
  • Step 1:

Fayetteville Main Street, a non profit that advocates for indie businesses in Fayetteville, TN, recently posted a giveaway on Facebook, inviting followers to write a note for small businesses. Inspired by this, we decided to write our own Valentine's Day note to our indie stores on Shop Local.

..........................

We 💌 Indie Stores

To: an indie store | Date: 02/14/25

You are the heart of your community. You give customers and registrants a meaningful experience and remind them that supporting

You’re Invited 💌

Offer a Successful Gift Registry Business Webinar
Join us for a webinar to learn how to prepare for your 2025 gift registries and catch the registry wave.

Why Join?

• An indie store sells $78k on average in registry gifts.
• Registries are the sweet spot for online sales.
• Now is the time: registrants are creating registries every day. We want them registering at your store.
• Join a community of indie stores succeeding.

When? (please pick one)

• Wednesday, February 5, 2025 @ 10:00 AM EST

We're happy to see Vista Alegre and Orrefors promote the Shop Local platform in Tableware Today's February/March 2025 issue.

• A brand displays our ShopLocal.org logo so that retailers reading the magazine know they can easily sell the products shown.
• When a brand offers our Syncing service, a retailer can instantly display the brand's entire product catalog online.
• The retailer's customers can buy the products and add them to gift registries.
• The retailer doesn't need to add the products to

This article, which appears in the February/March 2025 issue of Tableware Today, reveals when registrants open wedding registries.

What are most brides-to-be doing in January on a Monday at 3 p.m.? If you answered, opening a wedding registry, you’re right. January is the most popular month to start a registry, Monday the most popular day, and most registries are opened between 3 and 4 p.m. (Side note: While most twenty somethings have internet access 24/7 on their mobile phones, it’s